Why I Ditched Traditional Marketing for AI-Powered Systems (And You Should Too)
The Story Behind My AI-Powered Approach
I thought I had my dream job at Microsoft, making more money than ever in their marketing department. But here’s what I discovered: all that corporate success meant nothing when I couldn’t make a real impact.
The final straw came during a meeting where my boss gave orders about MY project – not to me, but to someone else on the team. I was treated like a second-class employee despite being the expert in the room.
That’s when I knew I needed to build something where I could actually help people succeed, not just push papers around a corporate machine.
When the Great Recession hit and I got laid off with most other contractors, I took it as a sign. It was time to focus on what really mattered: helping entrepreneurs build businesses that work.
Then AI Changed Everything…
After 13+ years of helping business owners grow their companies using traditional content and marketing strategies, I watched something incredible happen: the advent of AI created a revolution in how smart businesses operate.
I saw an opportunity to take all of my expertise and combine it with AI technology to help my clients get rid of big teams that drain their energy, time, and profits.
Now I use AI to help business owners build smarter marketing funnels in less time and create streamlined operations that work without constant management.
Why Traditional Marketing Was Draining My Clients (And Probably You Too)
Here’s what I realized: Traditional marketing requires you to either work endless hours or hire expensive teams. My clients were spending more time managing people than growing their businesses. They were paying high salaries, dealing with turnover, and still not getting consistent results.
Meanwhile, they were missing out on opportunities because everything took so long to execute.
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MINDFUL · AUTHENTIC · ENGAGED
I COACH.
AI AGENTS · CONTENT AUTOMATION
A VIP day or even an hour of time with me can save you a year of manual content creation and team-building headaches..
I IMPLEMENT.
AI AGENTS · MARKETING FUNNELS· STREAMLINED OPERATIONS
I'm here to set up AI systems that work exactly how you need them, when you need them, and done right the first time.
I TEACH.
AI CONTENT CREATION · MARKETING AUTOMATION
AI to create content that converts, build your audience automatically, and generate revenue without the overhead of managing people.
About Kristen Poborsky
Hi, I’m Kristen Poborsky, and I’ve been helping business owners grow their companies for over 13 years – but my journey to AI-powered systems started with a painful lesson at Microsoft.
I thought I had everything figured out. Great salary, prestigious company, marketing role in the Entertainment & Devices division. But success on paper doesn’t always translate to fulfillment in real life.
The wake-up call came during a meeting where my boss completely bypassed me – the project lead – to give instructions to someone else on the team. I realized I was being treated like a second-class employee despite being the expert in the room.
That’s when it hit me: I needed to be somewhere I could make a real impact, not just collect a paycheck.
When the Great Recession arrived and I got laid off along with most contractors, I saw it as my chance to build something meaningful. I wanted to help entrepreneurs succeed without the corporate politics and limitations I’d experienced.
For years, I used traditional marketing methods with my clients. We got results, but I watched them struggle with the same problems over and over: hiring expensive teams, managing people instead of growing their businesses, and spending more time coordinating than creating.
Then AI changed everything.
I realized I could take everything I’d learned about marketing and business growth and combine it with AI to help my clients skip the team-building headaches entirely. Now they get better results in less time, without the overhead or management drama.
That’s what gets me excited every day – showing business owners how to multiply their efforts using smart systems instead of exhausting themselves with endless hiring and managing.
When I’m not helping clients and students in my programs scale with AI systems, you’ll find me…
Running my business with balance and ease – not overworking – so I can enjoy everything that matters to me.
I’m a mom of two grown kids and two doodles, married to my forever person for 29 years.
We’re busy traveling the world, creating gourmet dinners for our closest friends, and enjoying everything the Pacific Northwest has to offer – from golfing and gardening to hiking and exploring new trails.
This is exactly why I’m so passionate about AI systems – they give you the freedom to build a successful business while actually living your life.
Don’t Just Take Our Word For It...
Coaches, healers, and course creators are using my AI systems to finally run their businesses with ease instead of feeling constantly overwhelmed.
They’re attracting more of the right clients without the expense and headaches of hiring additional team members.
Best of all, they’ve stopped doing everything themselves and can focus on what they actually love – serving their clients and growing their impact.