How I Built an AI Content Team That Sounds Exactly Like Me
What if you could hand off every part of your content creation—from research to repurposing—to an AI team that sounds exactly like you?
If that sounds like a dream, I’ve got news for you. I just built it.
See, most coaches and course creators I know are drowning in content to-dos. You’re filming, you’re writing, you’re emailing, you’re editing, and trying to keep up with Instagram, YouTube, maybe a podcast too.
But recently I built an entire AI content team that handles all of that for me and my students inside my AI marketing team program. And today I’m pulling back the curtains.
I’m Kristen, and in this video I’m gonna show you exactly how I went from overwhelmed and inconsistent in my content to completely supported by a trained AI team that now handles my content across every channel. You’ll see exactly who’s on the team, what each role does, and how this system can save you 10+ hours a week without hiring a big team or losing your voice in the process.
TL;DR: I built five AI assistants that handle research, strategy, scriptwriting, editing, and repurposing—turning one video into a full week of content across every platform.
But here’s what most people miss:
→ The research assistant is where everything starts (not the content creation)
→ Each assistant does one specific job really well instead of trying to do everything
→ Your video transcript becomes the foundation that feeds everything else
Let’s start with your new AI research assistant.
Meet Team Member #1: Your AI Research Assistant
This is the first assistant I always reach for, not just for content, but for a lot of things.
You give it a simple prompt—who you serve, what transformation you help them with—and it comes back with a full report for you. Who your ideal clients are, what they’re Googling, what they’re struggling with now, what they’re hoping for, what content they’re craving from someone like you that aligns with what you’re doing in your business.
The first time I used this myself, I entered a simple phrase like “I help coaches create more content,” and what came back blew my mind.
It wasn’t just surface level stuff. It was full of real questions like “How do I keep from ghosting my audience when life gets busy?” and “How do I know what to say every single week?”
It was like my dream client wrote me a letter.
See, this is your shortcut to deeper empathy and connection with your audience without spending hours in DMs or interviewing your list or falling down market research rabbit holes. I don’t know about you—I don’t wanna spend time doing that.
Whenever I need research, I reach for my custom buyer’s blueprint. That’s the first assistant I always reach for.
What this actually looks like in practice: You open ChatGPT or Claude, drop in your prompt about who you help, and within a couple minutes you’ve got a report that tells you exactly what’s keeping your audience up at night. No more guessing what content to create or wondering if anyone actually cares about your topic.
Team Member #2: Your Content Strategy Generator
Now, once you know exactly what your audience needs to hear, but how do you create content that actually meets them?
That’s where the content strategy generator comes in.
This is your AI strategist. It takes those audience insights and builds you a content roadmap designed to move people toward trust, action, and conversion.
You feed it that audience report, and out comes a plan that includes educational content to position you as an authority, belief-shifting content to reframe objections, behind-the-scenes content that helps build the trust, and win stories that validate you and your process.
I used to sit at a desk every single day, every single week with a blank Google Doc, just hoping that ideas would hit. Or I’d go out to YouTube and scroll through there and spend hours gathering ideas. It was like… I don’t know, I would just wonder, hope, pick.
Now, instead of doing that, I run this strategy generator. It gives me 20 to 40 topic ideas that actually align with my offers, my style, and my audience’s journey.
It’s like hiring a top-tier content strategist who already gets your business.
This ends the “what should I create?” spiral. It gives you a system, not just ideas.
Why this changes everything: You’re not staring at a blank screen anymore wondering what to talk about. You’ve got a roadmap. You know which videos build authority, which ones handle objections, which ones convert. You can plan a month of content in 20 minutes instead of agonizing over it every single week.
Team Member #3: Your AI Script Writer
Okay, so you’ve got those killer content ideas, but how do you turn those into videos that people actually want to watch?
This is your AI script writer, trained to turn any topic into a five-part high retention script.
You give it that topic, the target audience, short description—whatever came out of that content plan, it’s ready to go.
What does it do? It analyzes and gives you a clickable title, strong thumbnail idea, intro that hooks, structured story-based body, and a clear, satisfying call to action.
Before this, I would sit there and either wing it—which usually ended up with me rambling all over the place—or I’d be over-scripted, sounding robotic.
Now I just put these three things in and I get a full brand script in just minutes.
And my favorite part? It’s in my own tone. Warm, direct, no fluff.
So this is your shortcut to high-performing videos that feel natural without hiring a copywriter or spending hours writing that script.
The before and after: Instead of spending an hour (or more) trying to outline your video and second-guessing whether it’ll actually work, you get a complete script in minutes. You can tweak it if you want, or just use it as-is. Either way, you’re filming way faster and the final video actually performs because it’s structured right from the start.
Team Member #4: Descript (Your Video Editor)
So your script’s done. What’s next? It’s time to film and publish fast.
This is where tool number four comes in. This is not an agent that I created, but I use it—Descript. Your video done in minutes.
This tool is your video editor, caption creator, publisher, all in one.
Upload your video, edit the text like a doc, add captions, fix your sound, make sure your eyes are looking forward. Click publish. Done. And it publishes it right to YouTube.
Even better, I’ve got the transcript right there ready to go to help me create even more content.
Here’s the backstory: One night I was in bed and realized I hadn’t uploaded my weekly YouTube video. I opened my laptop, dragged in that file, cut three awkward pauses out of it, made sure my eyes were looking forward, and clicked publish—all within five minutes.
Old me would’ve stayed up hours trying to edit in iMovie, only to end up feeling so frustrated, so burned out, so tired.
See, this is how you remove all the friction from video production and stay consistent without burnout.
And what’s even better, you can hand it off to an assistant on your team and they can do it for you with just a few clicks of a button.
Why this matters more than you think: Most people don’t have a consistency problem because they can’t create good content. They have a consistency problem because editing is such a pain that they avoid it. When you can edit a video in 5 minutes by just deleting text, suddenly posting weekly doesn’t feel impossible anymore.
Team Members #5-10: Your Repurposing Dream Team
But what if that one video could be your entire content week?
This is the final piece—the agents that take that and repurpose your video or your podcast into everything else that your brand needs.
This is your repurposing dream team. From your transcript, that AI marketing content creation team creates a full-blown blog post that’s SEO-friendly, a podcast episode summary, a YouTube description, a high-converting email, social content for LinkedIn, Instagram, Facebook, and more—all tailored to your brand voice.
See, I handed this system to my VA and within a week she messaged me saying, “I just gained back 10 hours. Everything’s done already.”
And the best part? I was showing up on every platform without touching half of them.
This is how you finally scale your content and stay visible without scaling your team or burning out your virtual assistant.
What this actually means for your week: You film one video on Tuesday. By Wednesday, you’ve got a blog post ready to publish, an email drafted for your list, three Instagram captions, two LinkedIn posts, and content for Facebook. You went from spending 15 hours a week creating content for different platforms to spending maybe 3-4 hours total. That’s the difference.
Let’s Recap What This Team Actually Does For You
Here’s the full system:
AI finds your audience’s deepest needs. That’s one assistant we build.
AI builds a strategic content plan to reach them. That’s the second assistant we build for you.
You get a high-converting script in minutes. That’s another one we build for you.
Then you film and publish fast with Descript and AI.
The next set of AI assistants all repurpose your one video into a full week of content. And more. It could be months worth of content that you can use over and over again.
You didn’t just build a team—you built a system that lets you show up like a pro across every platform.
Why This Works When Other Content Systems Don’t
Here’s the thing—there’s no shortage of content advice out there. Post more. Be more consistent. Batch your content. Repurpose everything.
But nobody talks about how exhausting it is to actually do all that when you’re running a business by yourself.
The reason this AI team approach works is because you’re not trying to do everything manually anymore. You’re not sitting there wondering what to post. You’re not spending hours editing. You’re not copying and pasting the same video into five different formats and hoping it works.
Each assistant handles one specific job, and together they create a system that actually runs without you having to micromanage every single piece.
And the best part? Your voice is still there. Because these assistants are trained on your brand, your messaging, your style. They sound like you because you taught them how.
Getting Started: Which Assistant Should You Build First?
If this gave you a “yes, I need that” moment, here’s where I’d start.
Build the research assistant first.
Why? Because everything else flows from understanding your audience. Once you know what they’re actually struggling with and searching for, your content strategy makes sense. Your scripts hit different. Your topics feel relevant instead of random.
You can build this in about 20 minutes. You feed it information about who you serve and what you help them with. Then you’ve got an audience report you can reference every single time you create content.
From there, add the content strategy generator. Then the script writer. Then Descript. Then the repurposing team.
You don’t have to do it all at once. Build one, use it for a week, get comfortable, then add the next.
If you want to build this entire set of AI assistants trained and designed just for your own personal use, or you want access to the script tool I mentioned, just let me know and I’ll send you the details.
The point is this: you don’t have to keep doing all of this manually. You don’t have to stay overwhelmed. You don’t have to ghost your audience when life gets busy.
You can build a team that sounds like you, works for you, and gives you back your time so you can focus on what you actually love doing—connecting with your audience and growing your business.
Watch Me Share How I Built My AI Content Team
