Everyone Thinks AI is a Productivity Hack. It’s Not. (Here’s What It Actually Is)

I used to think ROI on AI meant “cool, it wrote my email in 30 seconds instead of 5 minutes.” That’s not ROI. That’s a party trick. Real ROI looks like this: My client Tasha was drowning. Her VA was overwhelmed. Her marketing sat in limbo waiting for her review. She was seriously considering hiring […]
Scale With AI Instead of Hiring (How to Build Capacity Without More People)

Why You Should Hire AI Before You Hire People (And How to Do It Right) You’ve hit a ceiling. Content is barely getting out the door. Client questions are piling up. You’re working 50+ hour weeks and can’t take on more. So you start thinking—I need to hire someone. A content manager who can write […]
Why Hiring More People Won’t Fix Your Business (But AI + Systems Will)

Why Hiring More People Won’t Fix Your Business (And What Actually Will) Let me guess—you’re thinking if you could just find the right person, everything would finally run smoothly. One more VA who really gets it. A content manager who can take that off your plate. Someone to handle client questions so you don’t have […]
Why Your Team Still Needs You For Everything (And How AI Actually Fixes This)

You’ve got a VA. Maybe even a small team. But every piece of content still goes through you. Every client question waits for your answer. Your team sends you Slack messages asking what to do next, and you’re thinking—why did I hire people if I’m still doing everything? Here’s the part no one talks about: […]
How I Replaced My Project Manager with an AI Agent (And Cut Documentation Time by 90%)

I recently replaced my project manager with a Claude AI agent that documents my processes, creates SOPs, and assigns tasks to my team—all in about 5 minutes instead of over an hour. This AI agent costs me $20/month and understands my business better than any human project manager I’ve worked with because I trained it […]
You Can’t Afford NOT to Hire a Team (But Your Team Should Be AI, Not Humans)

You Can’t Afford NOT to Hire a Team (But Your Team Should Be AI, Not Humans) I had coffee with a friend last month. She started her business a few years ago Similar niche, similar audience, similar talent level. Back then we were both working too many hours. Both talking about “when we can afford […]
How to Build Your Own AI Content Creation Team (Without Hiring Anyone)

How I Built an AI Content Team That Sounds Exactly Like Me What if you could hand off every part of your content creation—from research to repurposing—to an AI team that sounds exactly like you? If that sounds like a dream, I’ve got news for you. I just built it. See, most coaches and course […]
How I Reclaimed 15+ Hours Weekly Without Hiring Anyone (And You Can Too)

TL;DR: I built three AI assistants that handle my client deliverables, course creation, and weekly newsletters—giving me back over 15 hours a week. No team required. No outsourcing headaches. Just smart automation that actually sounds like me. But here’s what most people miss: → You’re probably already creating the content you need—it’s just buried in […]
How to Add AI Team Members Into Your Business Without Drowning in Tech Overwhelm

It is possible to add AI team members without drowning in Tech overwhelm? I recently had someone who was newer to using AI in their business ask me this questions. Here’s what I said: If you’re making 5-6 figures but spending all your time on delivery and admin instead of growing your business, three specific […]
How to Feel Confident on Camera: Why Your AI Script Isn’t the Problem

You’ve done everything right. ChatGPT wrote you the perfect script. Your lighting is dialed in. You know exactly what you want to say. But the second that camera turns on, something shifts. Your throat gets tight. Your voice sounds flat. You forget your lines, or worse—you stop mid-sentence because it just doesn’t feel like you. […]