5 Tips for More Effective Landing Pages

Kristen Poborsky — Thu, 18 Jun 2015 23:00:12 +0000

A successful blog is all about how many people are visiting your site, interacting on your site and coming back to your site. If you can achieve these three things, you are guaranteed to grow your numbers and increase your SEO. One of the best ways to do this is through effective landing pages that help to build your list.

In today’s article, I’m going to walk through the steps to create a more effective landing page and how to do it quickly to save time and money.

Keep it Simple

How your landing page is designed in overall structure will have a large impact on the effectiveness and how well it drives conversions. Your main goal should be to make it as easy as possible for a visitor to convert, it is important that your elements work together to reach the conversion goal. This can be for filling out a form, signing up for a newsletter, downloading an ebook, etc.

Use color and eye-catching images. Even the color of your buttons will be more effective for increasing conversion rates. It has been proven that red and green are clicked the most, but most importantly is making sure there is a strong contrast between your button and background.

Make your pages Adaptive

With so many social media platforms, it can attract multiple types of people. If your offer has been promoted well, you will likely get traffic from a number of sources. The best way to make the most of this is to have multiple landing pages for the different audiences.

Make them Responsive

Responsive Design is heard by everyone in the blogosphere and that is because it is so important. More and more people are clicking through things on their devices and they will quickly leave a landing page if they have to move it all over the place, just to find where to sign up. So make sure when you are creating your landing pages, they can rearrange in an up and down manner for a mobile phone and the user can see everything they need to. Remember it is your job to make the user experience effortless. Many will not have the patience to stick around if it isn’t.

Know What you Need for Your Business

Create landing pages that will work best for your business. For example, if you are wanting to increase attendance at webinars you host, then combine the registration for those events with the ThankYou page. This way you are utilizing traffic you are already getting and funneling them into a way to learn more about your business. You can also use lead boxes to pop up when people visit your site, but be sure that these are done effectively and not an annoyance to users.

Test Your Landing Page

This is probably one of the most important things you can do before you take it live. You will want to make sure the process is seamless and that everything has been integrated properly. It can look unprofessional if a link is broken along the way or your user is directed to the wrong page.

Now that you have these tips for creating awesome landing pages, try them out and watch your numbers increase.

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Online Marketing Success: Systems Part One

Kristen Poborsky — Sat, 02 Mar 2013 01:00:42 +0000

So you’re a business or life coach wanting to build a successful online presence and you are wondering where to start…

This can be confusing when you don’t know what the steps are or where to start in order to get the biggest boost in the shortest amount of time. Once you break the process down into a few areas it is relatively simple.

The first thing you will want to do is to set up your website and I highly recommend using WordPress and you don’t need to build a big fancy website – keep it simple. And, if someone tells you that they will charge you thousands of dollars to build a website, run for the hills!

The reason you want to use WordPress is that it is the best out there to boost your SEO ranking and there are some great plugins that will make this process easy. You’ll want to make sure you do some keyword research in your market to learn what words your ideal client is using to search for you and the easiest way to do this is to spy on your competitors to see what keywords they are using.

Here’s a quick list of what you”ll want to include on your website

Home page
Who I work with
Services
Testimonials
Contact
Blog
A way for people to opt into your list

And don’t forget to hire a graphic designer to create a great looking banner. This is a good investment and will help to drive the rest of your branding. Some great places to get a header designed are 99 designs, fiverr or my personal favorite Delaine Ulmer over at Ultimate Designs.

Next on your list should be branding and this includes business cards, creating a tagline, your USP (unique selling proposition and your ideal client profile. Need help with this? Then contact Ann Bennett at An*@*****************ng.com for a 1:1 branding session – she’s a genius at what she does and will help you get this done.

Once you have your website, and your branding completed, it is time to get started building your list. This is the foundation of every online business. Your list is not just the names in your shopping cart or autoresponder, Social Media is also a great place to connect and build relationships with your list.

When building your list the most important thing to remember is that all roads lead to your blog. So my suggestion here is to give away lots of free content, have multiple opt-in offers for high value content that your ideal client is looking for. Another great suggestion for quick list building is to do a free call.

Networking is equally important when building your list and becoming known in your marketplace. If you want to some great tips on how to be an expert at networking, head on over to Odette Laurie’s site at Business Women on Top http://businesswomenontop.com/products/ and purchase a downloadable copy of Is Your Networking NOTWorking MP3 – at $10 its a steal!

You will want to have something to sell to all of those people you are meeting through networking and visitors to your website. Start thinking about building a product funnel and have entry level products starting under $100 up to your high level coaching programs.

Other basic things you will also need:

Online Credit Card processing – I recommend starting with paypal at first.
A client intake process
Bookkeeping and Taxes process
A business license

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