How I Fooled My Coach with AI (and Got Crystal-Clear on My Audience in 5 Minutes)
I stared at the email from my coach, reading the assignment for the third time. Interview 20 people. Build a detailed customer profile. Get crystal-clear on your ideal audience. My stomach dropped. Not because I didn’t want audience clarity—I desperately needed it. But because I could already picture myself chasing down 20 people, scheduling calls […]
Why you don’t want to use google to your create content plan
I’ve helped clients and students plan and create thousands of pieces of content and here’s why you don’t want to use google to create your content plan. Yes, I am bullish on having a content plan and not just one that is made up out of your head…Here’s the deal. When you research your topics […]
5 Steps to Creating Content That Is Easily Shared
The best way to get your message out in front of a wider audience is through blogging and content marketing….when done well it drives traffic back to your website which is the hub of your online efforts. Conversion rates are important but focusing on social shares and traffic is the best way to tell if […]