Online Business

11 crucial elements your home page needs

July 29, 2019 by Kristen Poborsky Leave a Comment

I want you to think of your website’s home page’s primary job is to conduct an interview for you. Every time someone visits your home page they are doing the following. Critiquing what your site looks like. Critiquing your copy. Establishing an opinion of whether or not you can help them solve their most pressing […]

3 Things You Must Do To Create Profitable Content

July 23, 2019 by Kristen Poborsky Leave a Comment

Creating Content is one of the BEST ways to position yourself as the “Go-To” person in your niche and fill your coaching practice. However, there is a RIGHT way and a WRONG to do this…This ONE thing is so simple and when you combine it with my proven framework for content creation it will change […]

Nine Website Development Mistakes You Should Never Make

July 15, 2019 by Kristen Poborsky Leave a Comment

Whether you have an existing website or are planning to build a new website, it’s important that you put some thought into it. According to 2019 small business statistics from G2 Crowd, 83% of business owners feel that having a website will give them a competitive advantage. I have to agree with these statistics. As […]

6 Pricing Strategies for Your Digital Product

April 1, 2019 by Kristen Poborsky Leave a Comment

Setting a price for a digital product can feel more challenging than setting a price for a tangible product, as it lacks many of the traditional costs and inventory limitations. For example, the overhead costs of holding and distributing a digital product tend to be far less than managing a supply chain for a physical […]

Why you don’t want to use google to your create content plan

March 26, 2019 by Kristen Poborsky Leave a Comment

I’ve helped clients and students plan and create thousands of pieces of content and here’s why you don’t want to use google to create your content plan. Yes, I am bullish on having a content plan and not just one that is made up out of your head…Here’s the deal. When you research your topics […]

The Busy Person’s Guide to Repurposing Content

February 19, 2019 by Kristen Poborsky Leave a Comment

I’ve found a simple way to take a single piece of content and turn it into 4+ forms so I can reach more people. In this post I share my simple guide to repurposing content. Let’s start with a pop quiz for you today… which of these statements do you agree with? I hate creating […]