Improve the SEO for Your Blog Posts

3 Tips to Improve the SEO for Your Blog Posts

Want more organic traffic to your blog?  Here’s three simple tips to improve the SEO for your blog posts.

The competition is fierce today: most bloggers understand the basics of SEO so it is getting harder and harder for newcomers and even those of us who’ve been blogging for years to stand out.

1.  Use The Right Keywords

It used to be that you could just pick any keyword and run with it by putting it in a few key places on your post.  

And then there were the days where everyone was “stuffing” their keywords in wherever they could to improve the search rankings for their blog posts.

Today search engines have changed their algorithms, focusing on rewarding “high-quality content”.  Not only does your article need to be properly optimized, it also must be in-depth, useful, and comprehensive.

I like these tools to help me find more keywords to use in my content:

Soovle is a great little tool. Type in your phrase into the search and choose which source you want to generate keyword ideas(Wikipedia, Amazon, YouTube, Yahoo, Answers.com, and Bing).

Google search engine

Bonus Tip:  I like to use this information to help me write better meta descriptions for my content.  Check the results from my search in Soovle below.  I can look at these meta descriptions to improve my own copy.

Search ranking for your blog post

Check out the Google Keyword Suggest tool – it does pretty much the same thing but in a list format

Action item:  Go through your list of top blog posts and optimize them using use Serpstat to generate a list of keywords for your post that your competitors are using and ranking high for.

Serpstat

 

Here is the list of keywords and positions my post ranks for:

Organic Keywords

 

Here is the list of competitors:

Competitors in Organic Search

 

Missing Keyword list – I can add these to my list to get more eyeballs on my content

Missing Keywords

 

2.  Use Outbound Links In Your Content

Not just any outbound links but include links to content that makes sense to your topics and keywords.  This can be a piece of content, a person or a place.  

Think of it as a round up post.  You find hot content or related content to your topic and keyword from an authoritative site and link to it in your copy.

How do you find related content that might be useful in your blog post?

Use google to search or buzz sumo and type in your keyword to find quality content related to your keyword or topic.  Then take a look at the content to see how you can fit it into your copy.

3.  Write How to Posts

Often overlooked, “ how to” are very popular posts.  I have a number of them on my blog and they are consistently getting traffic.  Be sure you write them so that anyone can read your post and walk away with a step by step how to do whatever it is you’re teaching them.

Include answers to frequently asked questions into your post.

It’s smart to research what questions are being asked each time you’re writing a blog post.  

And then make sure you address them in your copy.

http://answerthepublic.com/ is a great tool to see what questions are being asked about the topic you are writing about:

Answer the Public dot com_1

 

Answer the Public dot com_2

Take action:

Pick at least one thing from this list and start implementing into your blogging efforts to improve the search ranking for your blog posts.  And my bonus tip is to take a look at your lower performing content, make a list and start there.

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