How to Build an Email List
Kristen... How do I build an Email List?
I’d say that probably this one of the most common questions I get asked during strategy sessions.
Then the next biggest question is “okay…how do we build it fast because I’ve waited so long to get started?
And the next question I get asked is from people who already have a list and that is ” how do I best monetize my email list?”
Let’s dive into answering these questions in detail…
Building an email list is normally one of the top most goals prospective clients (and you should too) have when they initially meet with me.
Let me be straight with you, if you haven’t taken the time to build your email list, you are leaving money on the table. As a business owner you need a way to build a relationship with your tribe and to sell your products and services.
Email marketing is the simply best way you can stay top of mind with your prospects, customers and make more money.
Permission-based email marketing serves to reduce the perceived risk of doing business with you while increasing usefulness, ease of use, and enjoyment.
Here are a few statistics about email marketing that should get you thinking…In 2017, global email users amounted to 3.7 billion users (Statista, 2019). This number is forecasted to grow to 4.3 billion users in 2022 (Statista, 2019).
Think about it…that number is approximately one-half of the world’s population.
In 2017, 269 billion emails were sent and received each day according to Statista, 2019. That’s a boatload of daily emails – no wonder our inboxes are crowded with emails! And the number is forecasted to grow to over 333 billion daily emails in 2022 (Statista, 2019).
That alone should prove to you that email marketing isn’t dying…just the opposite, it’s growing.
And if you are wondering about your ROI…here’s another important statistic for you to consider: For every $1 you spend on email marketing, you can expect an average return of $32 (DMA, 2018).
So what does all of this mean to you?
These statistics clearly show that email marketing is an opportunity that you shouldn’t be missing out on.
You should be building your email list and leveraging your follow-up emails to start building that relationship with your “perfect customer”. How you want to do that is to lead with content and give, give give.
Simply put this is how you build your reputation as an expert while building trust and giving them a taste of what it’s like to work with you.
You want to leave them thinking: “Wow this free content is so great…I wonder what their paid content is like.” This makes it so much easier to turn those leads into paid customers using email marketing.
My advice is don’t keep putting off email list building your website is “perfect” or until you’ve found the “perfect” offer.
It makes me sad when I see this and trust me I’ve seen lots of business owners making this big mistake.
So let’s dive into how to build an email list by taking a quick at the biggest mistakes I see people making when building an email list.
4 Email List Building Mistakes to Avoid
Not Collecting Leads
Offering Too Many Choices
Not Offering an Incentive
Not including Content Upgrades
Here's How to Fix Those Email List Building Mistakes
Use these 3 tips to give youself a bigger boost for your efforts
Tip #1: Get your opt-in form set up on your website.
I’ve written a post here where you can learn about Opt in Strategies that Convert. In this post I show you exactly where you should put your opt-in on your website and the best way to entice someone to sign up for your email list.
Don’t stop at just adding your opt-in on your home page!
There are loads of other places on your website and ways you can get even more people on your email list. I give you the top 5 places that will give you the best conversion right
here in this post on the best places to put email sign up forms.
Better yet check out my FREE download: 7 Ways to Make Money with Your Website. This guide walks you through everything I discuss here and much more. You’ll know exactly where to put those opt ins on your website and how to build an email list.
The 5 best places to put your opt in form on your website
Make your home page an email list builder
An email marketing strategy should be a fundamental part of your overall marketing strategy and business growth plan. It helps you market your products and services by staying in touch with your prospects and increasing your chances of selling your services and products.
Turn your blog side bar into an effective email list builder
Adding your opt in to the top right position will help your blog readers notice your opt in and encourage them to join your email list.
Use the bottom of your blog posts to build your email list
Yeah…sometimes your readers just don’t notice your opt in on the right hand side bar or in the main header image. They often come to your site first on a blog post so adding at the end of your blog post is another effective place to help you build your email list.
Your about page is the perfect place to build your email list
Frankly speaking…you’ll want to add a call to action on all of your website page, so there are no dead ends.. Adding your opt in is a way to build your email list on your opt in page is a good way to do this.
Add a pop up to your site.
Acck…you might be saying to yourself! I hate those pop ups that marketers use to entice me to opt in and join their email lists. Let me tell you they work.
I love content upgrades and I go into them in further detail below in tip #2. Adding those content upgrade offers in multiple times in a blog post has been one of the most effective ways to build my email list in the past year.
I have to say that my number one favorite place other than on my home page for an opt-in is at the end of my blog posts.
I drive a lot of people to my website with my content marketing and oftentimes this is the first place they land on my site and I want to make sure I give them an opportunity to sign up for my email list so I am sure to include an opt-in at the end of every blog post.
I’ve been very successful with building my email list by creating simple content upgrades and adding the main opt in at the end of my blog posts. I love to use Opt In Monster (see my resources at the end of this post) to create opt ins that are targeted to my content categories. Then I set up different cpt – ins that relate to the content category for my blog post.
*NOTE: Using this strategy is how you naturally lead your “perfect client” to your products and services.
Tip #2: Create Simple Content Upgrades For Your Blog posts
Feeling stuck with an opt in that might not be working as well as you’d like it to? When clients come to me asking how to build an email list faster this is one of the first things I tell them to start doing.
So just what’s a content upgrade? As I mentioned before it can be as simple checklist or cheat sheet that helps your reader take action with what information you have shared in your content.
Tip #3: Create Landing Pages for Your Main Opt Ins
Wondering how to build an email list with paid traffic? The most effective way is to create landing pages for your opt-in and then drive traffic to it using paid advertising like Facebook Ads.
We’ve found that quizzes and longer-form content that focuses on helping your target audience recognize and fix their biggest problems are the best ways to grow your list fast using paid advertising.
Strategies to Supercharge Your Email List Building Efforts
Use these 3 tips to give youself a bigger boost for your efforts
The Short Burst:
Cross promoting with partners or blogging on their site:
Challenges are pretty simple in theory…basically, you teach your participants over the course of 3-5 days. Each day should have a short teaching email along with an assignment. Then you have your participants join you ideally over on Facebook in a live session where they get additional tips from you and have an opportunity to ask questions.
The final day is where you wrap up the challenge and ideally, they’ve done the work and ended up with a massive amount of value from you along with bonding with life for 5 days. Now’s your opportunity to introduce the natural next step…working with you 1:1 or enrolling in your course.
Then you follow up with them via email to make your offer and close them into becoming a paid customer.
My advice is to pick one of these list-building ideas (my pick is to start with webinars) and get started.
How to build an email list using the right tools & resources
Struggling with how to build an email list and what tools you need to get the job done?
If you haven’t started, go sign up for an Aweber account today. In my opinion, they are the best way to get started, with a super simple drag and drop template and form builder, it’s easy to create professional looking emails and sign up forms. Get started today for only $1 with my affiliate link*.
When it comes setting up and running your email marketing, ecommerce and CRM Infusionsoft is the the marketing machine you want on your team.
Lead pages is my tool of choice for quickly building landing pages, webinar registration pages that convert and m help me do a better job of building my email list. Interested in checking out leadpages? CLICK HERE to check out Leadpages*
Looking to add a pop up or gated page on your site for webinar registrations or building your email list faster? This is my tool of choice to build those pop ups that grab your visitor’s attention and get them opting in. CLICK HERE to check out Opt In Monster*.