KRISTEN POBORSKY

The Complete Guide to Repurposing Your Content

Guide to Repurposing Your Content

Today I’m going to show you how to reach more people and drive blog traffic with content you’ve already created with the complete guide to repurposing your content.

What if I told you that you could take one piece of content and 10x it?

Sounds too good to be true? Nah!

That’s the beauty of repurposing your content…take your best content and turn it into 10 new forms of content and share to a bigger audience.

In this post I’m going to show you 10 types of content you can create and then share out on other platforms so you can reach new people without having to reinvent the wheel or blog post for that matter!

Here’s the complete guide to repurposing your content

1.  Create a Youtube Video

I’ve said before that video is all the rage in 2016 and this trend won’t be going away anytime soon. So I would start by creating video.

This is a great way to start because you can practice and get comfortable in front of the camera while perfecting your content.

simply record a video of you sharing your blog content. I would write an outline and share highlights of your post rather than reading it.

I like to embed the youtube video back into the original post as it keeps readers engaged longer

2.  Turn it into a Facebook Live & Periscope

Then hop on over and record. Even better is to let your audience know in advance that you’ll be over there and offer a Q & A session at the end.

And when you are done with your FB Live, post it on your website and promote it again out on social media.

3.  Turn it into an Instagram post

It’s not just for pretty photos & inspirational quotes. Create a post with a captivating image. Don’t forget to add a CTA at the end.

4.  Turn it into a FB Long Post

I’ve been super successful with long posts on FB. Not only does FB show it to a wider audience, I’ve been able to drive more traffic when I do a long post.

Here are two more ways to get your FB post out in front of a wider audience

Boost the post – I usually boost mine for $5.

5.  Share on FB Groups

If you are a member of different FB groups, share your entire post there.  Don’t add a link back to your site, just share your great content and they will naturally want to come and check you out.

6.  Create Multiple Tweets

Take your content whether it is a post, a video or an audio and break it in to multiple tweets. Then share out on Twitter. I suggest that you use your featured image and change up the copy on it and template for your tweets.

7.  Add it to Pinterest

Use the same strategy as you did with Twitter. Break each piece of content up into multiple pins and use the same image with different templates and copy.

8.   Make it into a Pdf

This is so insanely simple…

I don’t know why everyone isn’t doing it. Just install an extension like Print Friendly & Pdf then simply turn your post into a pdf.

You could even us it for a content upgrade. Then take your pdf and post on Slideshare & LinkedIn.

9.  Create Content Upgrades

I’ve found that when I create a content upgrade for a post, I have a higher conversion rate. So take your content and turn it into a pdf, a checklist or a workbook that you can offer as a content upgrade.

10.  Teach it on a Webinar

One of the best ways to show your expertise and grow your list is to host a webinar. Turn your best content into webinars and use them to grow your list – FAST.

11. Build an eCourse out of your content

Turn your content into a short course where you dive in deeper and teach your audience.  You could even take multiple pieces of content on a single subject and use that to build an eCourse.

12.  Create a Challenge with Your Content

Do some research on what others are offering in your niche.

Then create a challenge that isn’t being offered anywhere else or add your own unique twist to make yours different from everyone else’s.

13.  Turn it into a Podcast or Audio

Record your blog post and turn it into a podcast. Or you could do a video and then use the audio from your video for your podcast.

Embed the podcast or audio on your blog and share it again from there.

14.  Make money with your content

Paid eCourses are the way to be able to help more people with out burning your self out.

So turn your content into a complete system that you teach people. Yep people are willing to pay you to put all of your free content into a system where you teach them how to do it step by step.

Wrapping it all up – where to start

My advice to you is to pick at least 1-2 things from this list – I’d start with video first to get the most bang for your buck!

Back over to you….how are you going to use the complete guide to repurposing your content and drive more traffic to your website?

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