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Kristen Poborsky

Online Marketing Expert specializing in online marketing strategy, implementation, training & coaching for business and life coaches.

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kristenpoborsky

Write for users, optimize for search engines I kno

Write for users, optimize for search engines I know it’s a cliche to say it, but it’s the truth. When thinking about content, you should write for users and optimize for search engines.⁣
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I know that a number of people disagree with this approach, but let me explain why both are equally important.⁣
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Search engines serve one purpose, to make users happy by answering their questions or queries.⁣
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If you only care of what people want to read without taking into account what search engines can understand, at the end of the day you will publish great content that nobody reads.⁣
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On the other hand, if you first think of your users and the type of content they need and then optimize it for search engines, you have a win-win situation.

Evergreen content is best described as content tha

Evergreen content is best described as content that stands the test of time. For example, tips about how to check your oil in your car are an example of evergreen content. The tips remain the same for almost all vehicles, and the tips will be valid for years to come. As such, search engines and social media sites will expand your traffic over time.⁣
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Valuable posts get rewarded by search engines and the content you put on social media sends out signals to the search engine. These signals give weight to your content. The higher the perceived value of your content, the more traffic you get. It may be impossible to create evergreen content all the time. However, if at least half of your content is evergreen, you're headed in the right direction!⁣
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#blogsociety #newblogger #onlinemarketing #beyourownboss #workfromhomemom #savvybusinessowner #creativepreneur #workfromanywhere #marketingstrategy #websites #branddevelopment #webdesign #websitedesign #womenentrepreneurs #contentmarketing #marketing101 #marketingonline #marketingtips #SEO #webtraffic #momboss #femaleentrepreneurs #hersuccess #womenwhohustle #contentmarketing #contentcreation #socialmediatips #socialmarketing #solopreneur #womeninbiz

Make sure your content has a clear, measurable bus

Make sure your content has a clear, measurable business goal. You might be overwhelmed by the sheer amount of content you can create for your business -- anything from Instagram Stories, to blog posts and e-books, to podcasts.⁣
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However, as Karla Cook, Editor and Manager of HubSpot's Marketing Blog, notes, "[It's critical] every single piece of content you're creating has a clear, measurable business goal in mind -- and simply 'getting views' isn't a complete business goal."⁣
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"Take the time to think about how content can serve your overall marketing strategy, and create pieces that tie back to that."⁣
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For instance, let's say you decide you want to lean heavily into a blogging strategy. Simply crafting and publishing content isn't enough -- instead, it's important you identify your target audience, and decide how your content can best serve that audience. Additionally, you'll want to use analytics to ensure your content is able to reach the right people with the right search intent.⁣
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Once you identify how to serve your audience, you'll want to ask yourself, "How does this tie back to the business?" While it's critical you write quality content to grow your audience, it won't help attract prospects if it doesn't tie back to your business.⁣
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Take a look at This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau to learn more about cultivating a business-focused strategy for content creation.

I am taking time off to unplug for the next few da

I am taking time off to unplug for the next few days with my family.

Q: So what is the 12x content maximizer and how c

Q: So what is the 12x content maximizer and how can it help you? ⁣
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A: The 12x content maximizer is a better, faster, and easier content creation & repurposing system. I'll show you how to quickly create a single piece of content and repurpose it so that it gives you the most mileage possible out of your content creation efforts. ⁣
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This isn't another course about creating a boatload of meaningless content...its all about teaching you an easy way to create a single piece of content and then quickly repurpose it into 12 more pieces so you reach a bigger audience, get more leads and customers into your practice. ⁣
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To register see link in bio -->> @kristenpoborsky

We're supposed to turn our clocks ahead by an hour

We're supposed to turn our clocks ahead by an hour tonight...⁣
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I don't know about you but I think that moving them into 2021 would be even better 😂⁣
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#daylightsavings #2020 #behappy #bestlife #funnystuff #dontworry #quotesoftheday ⁣
#funnythings #quotesoftheday #quotesandsayings #inspireothers #believeinyourself #successquotes #successquote #motivationquote #motivationquotes #motivationalquote #blogsociety #newblogger #onlinemarketing #beyourownboss #workfromhomemom #savvybusinessowner #womeinbiz #creativepreneur #workfromanywhere #websites #branddevelopment #womenentrepreneurs

One thing I've learned is that when I take small s

One thing I've learned is that when I take small steps every single day towards a goal I am always surprised at the amount of progress I can make.⁣
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I remind myself when I am feeling overwhelmed by a task I remind myself of the following...⁣
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Leaps and bounds are the result of making small amounts of progress each day.

Creating an effective content strategy. The Conten

Creating an effective content strategy. The Content marketing institute digital content marketing stats show that 72% of marketers say content marketing increases engagement.

And in Hubspot’s 2020 Annual Marketing report says 70% of marketers are actively investing in content marketing.

My hope is that these two statistics convince you that having a content strategy is an important part of marketing your business.

Your objective should be to create content that reaches your target audience, that people want read, and that increase yours leads and ultimately turns them into customers.

So how do you create an effective content strategy?

In this video I cover the following:

What content to create
The importance of planning ahead
The steps to Creating a Powerful Content Strategy Framework

To help you out I’ve created a guide called the content creators roadmap that will walk you through the steps to create profitable content -->> link in bio @kristenpoborsky

They say you can’t pour from an empty cup, and t

They say you can’t pour from an empty cup, and that’s definitely true in my life and business too. ⁣
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It’s so important to take a break when feeling a little overwhelmed by everything that life throws your way...⁣
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That’s why today, I want to tell you 3 ways I get myself back in the game...⁣
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Ready?⁣
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I throw on my walking shoes, leash up the dogs, and take a walk around the block, even if it's raining outside!⁣
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Indulge in a guilty pleasure of mine which is reading a novel that isn't a business book.⁣
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Or I take a long bath with a glass of wine.⁣
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Practice taking a break and indulging in something that isn't work related and you’ll be feeling like yourself in no time.⁣
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