Update Your Content The Easy Way With AI

Should you include a plan to update your content periodically in your content planning?  

Here’s why you want to do this…Think of your content as a house, a structure built with care and attention.

Over time, styles change, and structures need updates. Similarly, your content requires periodic renovations to stay fresh and engaging.

According to Orbit Media, content creators and bloggers who update their older content are three times more likely to report “strong results” in content marketing, underscoring the importance of this practice.

Just as adding a new room can enhance a house’s functionality, expanding your content can enrich its value.

Updating your older content is not just about keeping them current; it’s about deepening their impact. It’s a strategy that’s both efficient and effective, as much of the groundwork is already laid out.

I used to be guilty of never updating my content and if you’re feeling like you shouldn’t update your content because you think it is a waste of time or takes too long…I’m happy to report that now with the ChatGPT this task can you take a few minutes and have a long-lasting and positive effect on your organic traffic.

Let’s kick things off by rejuvenating those older blog posts. Sometimes, a good post just needs a little update to sparkle again.

Wondering where to start?

ChatGPT is like your creative sidekick, brimming with new ideas. Whether you’re looking for the latest in life coaching or new insights in holistic healing, ChatGPT is ready to inspire.

It’s like having a brainstorming buddy who’s always on the ball.

Let’s make it easy to update your content so that you have something new to share with your audience with minimal effort.

Updating content can be faster and yield better quality results with less effort compared to creating new content from scratch. This is because some of the research and groundwork have already been done in the original version of the content.

And now with ChatGPT this task can take you about 10 minutes…

So how do you decide what content to update?

The easiest and fastest way to come up with a quick list is to go into your Google Analytics and take a look at what content is getting traffic and start your list with those posts still getting the most views and haven’t been updated in the past year.

Once you have this list now we’re ready to dive into your remodeling project!

Here’s How to Use ChatGPT to  Update Your Content FAST!

1. Expanding the Blueprint (Expand Existing Sections):

Just as adding a new room can enhance a house’s functionality, expanding your content can enrich its value. Updating old posts is not just about keeping them current; it’s about deepening their impact. It’s a strategy that’s both efficient and effective, as much of the groundwork is already laid out.

How ChatGPT Helps: Use ChatGPT to brainstorm additional topics or subtopics that can enrich your existing content. For example, if you have a post on “Mindfulness Techniques,” ask ChatGPT for the latest trends or research in mindfulness to add depth to your article.

That’s how I started remodeling this blog post.  I asked ChatGPT to take this post and do the following: 

I gave it the old post and asked ChatGPT to come up with give me actionable items to update this blog post.

It came up with a list of actionable items and then I asked it to Great now rewrite this post using the suggestions you have given and use this content metaphor to include storytelling to make it more interesting: remodeling a house is a good content metaphor to include because it explains why you want to update things just like updating your content.

What I got back was a revitalized post and one that was far more interesting than the old one

…but I wasn’t done yet. 

TIME: 3 Minutes 

#2:   Updating Content with Current Data: Strengthening The Foundation of Your Content

Just as you’d replace outdated fixtures in a house, update any old examples or statistics in your content. This keeps your information relevant and trustworthy.

When creating content you need to persuade your readers that your solution is sound and one of the best ways to do this is to add statistics social proof to your content.

So I asked ChatGPT to do the following: 

Now research and find  statistics that support why you should update your content so I can convince the reader why this is necessary and cite where you got the statistics so I can check them

This helped me to include statistics in this article at the beginning to strengthen my argument and persuade readers that updating your content is a good idea and works.

TIME:  60 Seconds

#3: Renewing the Facade (Update SEO Elements):

Just as you might repaint your house or landscape your yard to boost curb appeal, update your SEO elements. Ensure your titles, meta descriptions, and keywords reflect the current content and follow the latest SEO practices.

In your content, this means you also want to update your content with strategic internal links.

This approach not only enhances SEO but also guides readers to other related content, showcasing more of your work.

This is where having a tool like Yoast SEO Plugin is AI Tool of choice.

With Yoast SEO you can supply it with your keyword for your content and then use it to:

#1: Rewrite your Meta Description to include your keyword and make it more interesting.

#2: Give you suggestions on how to improve your content

#3: Provide you with links to your other related content that you can add into your post

TIME: 3 minutes

4. Adding Decorative Elements with ChatGPT (Enhance with Multimedia):

When it comes to giving your blog a makeover, the inclusion of multimedia elements – images, infographics, and videos – is akin to adding aesthetic touches to a well-designed home. Just as art pieces and decorative accents can transform the ambiance of a room, multimedia can significantly elevate the appeal and effectiveness of your blog content. Let’s delve into why and how to do this:

1. Images: A Picture is Worth a Thousand Words

Images can capture attention, break up long stretches of text, and help illustrate complex ideas in a simple, visually appealing manner. They can evoke emotions and create a connection with your audience.

Examples:

#1: A life coach could include images that depict transformation or personal growth, like a butterfly emerging from a cocoon.

#2: A course creator might use images to give a sneak peek into their course material or showcase happy students.

Videos: Engaging and Personal

 Videos can be incredibly engaging and are an excellent way to add a personal touch. They allow you to communicate more directly with your audience, making your content more relatable and memorable.

Examples:

#1: A healing practitioner might include a video demonstration of a relaxation technique.

#2: A business coach could share a short motivational talk or a success story of a client.

How ChatGPT Helps: ChatGPT can assist in generating ideas for multimedia additions.

For a post on “Healing Therapies,” it could images techniques or video content ideas that demonstrate these methods in action.

I used ChatGPT to come up with a video outline based on this rewritten post content and then asked it to come up with a list of shorts/reels topics for even more content to promote this post on social media.

TIME:  3 minutes

How to get started:

#1: Go back to your top pieces of content and make a list using your Google Analytics

#2: Use ChatGPT to help you rewrite your post

#4: Ask ChatGPT to write a script based on your new content

#5: Then ask it to come up with a list of shorts and reels topics to get more eyeballs on your content out on social media.

Here’s a bonus nugget:

Have ChatGPT create a content upgrade FAST!  Ask it to take your content and turn it into an actionable checklist.

I did this step using the updated ocntent in this post to take my old Freebie called 9 ways to update your content and breathe new life into it FAST.

My old freebie was created long before I started using ChatGPT to make this entire process easier and I knew I wanted to get my steps and prompts into the hands of people who need this information to help update their content, and make it more engaging.

Three simple content upgrade ideas

#1: create a checklist. I love this one and I even have a quick prompt that I use over in ChatGPT to create a simple checklist. I just turn it right into a PDF that I set up as a content upgrade.

#2: Create add-on content. You might have more information that goes deeper than the blog post so give that wet away as a content upgrade.

#3: Turn your entire post into a Pdf. This is super easy with ChatGPT and all you have to do it copy and paste your post into ChatGPT and ask it to create a pdf for you!

Now with ChatGPT any of these options are FAST and easy for you to do and take less than 5 minutes to come up with a finished content upgrade that will help you build your list!

No matter where you are right now in your content creation process, I definitely suggest that you want to go in and make it a point of updating your content on a regular basis.

Start with your best content and update it.

Next time you find yourself stressed out and not really feeling like creating new content then take 20 minutes to breathe new life into your existing content.

Keep a handy list of all your old content that you want to update you can just pull it out and get to work…before you know it, you’ll have a whole new piece of content created in no time using ChatGPT!