Kristen Poborsky

VIDEO: What is a Content Cluster?

Content Creation, Content Marketing, Marketing Articles and Resources, Social Media

Kristen Poborsky AI Business Strategist & Architect

Kristen Poborsky is an AI business architect and strategist who builds custom AI business teams for coaches, consultants and course creators, trained on their voice, judgment and systems, so they can scale and grow without hiring or working more hours.

40 years fixing businesses. Systems design at Microsoft. Ran a $300M retail division. MBA in finance. Runs her own business 10 to 2, year-round.

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Hi there… I’m here to talk to you today about What is a Content Cluster and how it fits into your content creation strategy.

I often refer to this type of content as a resource page. Simply put it is a compilation of your best content on a single topic.

Why would you want to create a content cluster? Here’s a couple of reasons why…

#1: I talk about creating authority content in my content creation and marketing programs and this is the perfect way to showcase your vast knowledge on a single topic.

#2: You’re linking your content and this is a SMART and SIMPLE way to improve your SEO without getting all technical.

#3: You’re able to keep your readers on your site consuming your content longer and visiting multiple pages of content which also sends positive SEO signals to the search engine.

In this video I cover:

1. What is a content cluster?

2. Why do you want to create content clusters aka a resource page?

3. How to get started…I’ll share with you my simple 3 part process

Watch the video here and let me know if you’re going to give this a try…