A successful blog is all about how many people are visiting your site, interacting on your site and coming back to your site. If you can achieve these three things, you are guaranteed to grow your numbers and increase your SEO. One of the best ways to do this is through effective landing pages that help to build your list.
In today’s article, I’m going to walk through the steps to create a more effective landing page and how to do it quickly to save time and money.
Keep it Simple
How your landing page is designed in overall structure will have a large impact on the effectiveness and how well it drives conversions. Your main goal should be to make it as easy as possible for a visitor to convert, it is important that your elements work together to reach the conversion goal. This can be for filling out a form, signing up for a newsletter, downloading an ebook, etc.
Use color and eye-catching images. Even the color of your buttons will be more effective for increasing conversion rates. It has been proven that red and green are clicked the most, but most importantly is making sure there is a strong contrast between your button and background.
Make your pages Adaptive
With so many social media platforms, it can attract multiple types of people. If your offer has been promoted well, you will likely get traffic from a number of sources. The best way to make the most of this is to have multiple landing pages for the different audiences.
Make them Responsive
Responsive Design is heard by everyone in the blogosphere and that is because it is so important. More and more people are clicking through things on their devices and they will quickly leave a landing page if they have to move it all over the place, just to find where to sign up. So make sure when you are creating your landing pages, they can rearrange in an up and down manner for a mobile phone and the user can see everything they need to. Remember it is your job to make the user experience effortless. Many will not have the patience to stick around if it isn’t.
Know What you Need for Your Business
Create landing pages that will work best for your business. For example, if you are wanting to increase attendance at webinars you host, then combine the registration for those events with the ThankYou page. This way you are utilizing traffic you are already getting and funneling them into a way to learn more about your business. You can also use lead boxes to pop up when people visit your site, but be sure that these are done effectively and not an annoyance to users.
Test Your Landing Page
This is probably one of the most important things you can do before you take it live. You will want to make sure the process is seamless and that everything has been integrated properly. It can look unprofessional if a link is broken along the way or your user is directed to the wrong page.
Now that you have these tips for creating awesome landing pages, try them out and watch your numbers increase.
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