Here’s a surprising truth: The reason your content feels like shouting into the void isn’t because you lack good ideas.
It’s because you’re creating for ghosts instead of real people.
Recently, Debbie emailed me and asked me a question that stopped me in my tracks:
“How do I actually get clarity on what my audience wants when it comes to creating content?”
If you’ve ever sat down to write a social media post, record a video, or craft an email and found yourself staring at a blank screen, Debbie’s question probably hits close to home.
The thing is, we’ve all been taught the same tired advice about audience clarity.
Go interview 20 people. Spend weeks scheduling calls. Ask probing questions. Compile spreadsheets of data. My own business coach gave me this exact assignment, and honestly?
The thought of chasing down 20 people and spending 30 hours on interviews made me want to hide under my desk.
But here’s what I discovered: You can get the same results – maybe even better ones – in just five minutes using AI.
When I submitted my audience breakdown to my coach, he said it was “one of the most thoughtful audience breakdowns” he’d ever seen. He had no idea it came from a GPT.
The real problem isn’t that you don’t know valuable things to share.
You absolutely do. The problem is that you’re unsure who you’re actually talking to. And without that clarity, everything from content creation to crafting offers feels fuzzy and unfocused.
Think about it this way: If you were giving directions to someone, you’d need to know where they’re starting from, right?
Same thing with your content.
You need to know where your audience is emotionally, what they’ve already tried, what keeps them up at night, and what they secretly worry about but never say out loud.
I created something I call a Custom Buyer Blueprint – basically an AI tool that pulls all this insight out of your head in minutes instead of weeks.
Here’s how it worked for me: I got specific about my niche (business coaches, solopreneurs, life coaches between 35-65 with established businesses), entered my big-ticket offer (AI-powered business systems), and wrote just a few sentences about what I needed to know.
In five minutes, I had a detailed breakdown of their emotional triggers, daily frustrations, tools they’d already used, and those secret fears they don’t talk about publicly.
It wasn’t generic fluff – it was grounded, specific, and emotionally rich.
The kind of deep understanding you’d hope to get from hours of interviews.
The best part? It’s adaptable.
When my coach suggested I call out more tools and platforms my audience already uses, I simply asked the AI to expand on that section.
It gave me great insights, but more importantly, it helped me think better about my own expertise.
Before I had this system, I created content from a place of hope.
I hoped I was speaking to the right pain point. I hoped it would resonate with my audience. I hoped they’d connect the dots between their problems and my solutions. That’s exhausting, and frankly, it’s not fair to your audience either.
Now when I sit down to create content, write sales pages, or plan a webinar, I just revisit my Custom Buyer Blueprint. I look at what they’re feeling, what they’re afraid of, what they’ve already tried and failed at, and I speak directly to that reality. It takes the guesswork out of everything.
This shift changed how I approach my entire content process…
Instead of mining Amazon reviews for clues or spending hours staring at blank screens, I have a clear picture of who I’m serving and what they need to hear from me. My content feels more focused, my offers are more aligned, and – most importantly – my audience actually responds.
Key takeaways from this approach:
– Skip the 30-hour interview marathon and use AI to extract audience insights in minutes, so you can start creating focused content today instead of weeks from now.
– Stop creating content from hope and start speaking directly to your audience’s secret fears and daily frustrations that they don’t share publicly.
– Build one detailed buyer blueprint that works across everything – social posts, emails, offers, and sales pages – so you never have to guess what resonates again.
– Turn your existing knowledge into a systematic approach for audience clarity that adapts as your business grows and evolves.
The truth is, you already know more about your audience than you think. You just need a system that pulls that knowledge out of your head and organizes it in a way that actually helps you create better content. That’s exactly what this Custom Buyer Blueprint does, and it’s why I use it every single time I sit down to create anything for my business.
Ready to stop guessing what your audience wants to hear? Watch the full video where I walk you through the exact process I used to create my Custom Buyer Blueprint, including the specific questions I asked and how my coach reacted when he saw the results. You’ll see exactly how to build your own system for audience clarity that works in just five minutes.
