Generate Traffic Archives - Kristen Poborsky.com

Traffic Tip: Get More Traffic with The You Tube Post

Kristen Poborsky — Fri, 08 Jan 2016 23:06:10 +0000

The post Traffic Tip: Get More Traffic with The You Tube Post appeared first on Kristen Poborsky.com.

How to Convert Traffic into Sales through Content Marketing

Kristen Poborsky — Thu, 07 May 2015 23:00:44 +0000

Content marketing is the best way to increase your blog traffic, improve sales and grow brand awareness.

Content marketing is an organic way for you to generate more prospects. It costs less and produces more sales leads and customers than the old fashioned forms of marketing. The marketing results you generate today through content marketing will last forever.

Check out the following 11 tips for converting traffic into sales using content

1. Create Content that teaches

While your ultimate goal is to convert readers into customers who come to your website and end up paying for your products or services, it is important to produce content that educates. Finding a balance between teaching and selling is a powerful way to keep people coming back. It is also a great way to encourage them to share your content. If they learned something, chances are they will be excited to share what they learned (and where they learned it from) with their friends.

2. Create Content with Quality

Always creating quality content should be your first focus. Make it unique and useful so readers come back for more. It is also the best way to get noticed by search engines. Googles latest algorithms are set to seek out high quality.

3. Use Varied Forms of Content

As you put together your content, get creative! Use different avenues to present the information. Here are a few examples you can consider

Memes
Infographics
Videos
Blog posts

These will add variety as well as appealing to different people in different ways.

3. Reach out to Your Tribe with Content

Reach out to your readers and engage with them. Create content that not only leads to discussions among others but discussions on your blog as well. Ask questions, encourage people to comment and share your thoughts.

4. Optimize Content for SEO

Review your content before you publish to make sure it is optimized for search engines. Don’t stuff too many keywords in the content, present your content in an organized manner to make it more readable by the crawlers and bots. Use headings and shorter paragraphs and link previous posts to points in your current content. Use a good amount of white space as well, so your content doesn’t look cluttered.

5. Pick Topics that Interest Your Ideal Client

As you seek to attract prospects through your content, look for topics that are trending, topics that are relevant to your industry, and topics that bring value to the target audience.

Research the types of content being presented by your competitors and analyze how readers are engaging with them. Use keyword searches and observe the landing pages for the keywords you select. And don’t be afraid to seek feedback through surveys and polls with your readers and customers.

6. Share Content through Social Media

Don’t let your content sit on your blog! You need to publish it and consistently rotate it out on all of your social media platforms!

Every social media outlet has a unique way of doing things and the best way to upload your content. Do your research and find multiple sources of social media to work through. Be consistent in sharing your content through various routes of social media.

Following these tips will increase the traffic that comes to your website while also increase your conversions into sales. Create a marketing plan, be reasonable with your goals and then be consistent.

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How to Generate More Traffic and Leads Using Twitter

Kristen Poborsky — Fri, 30 Jan 2015 00:00:01 +0000

If you are reading this, I’ll bet you have a Twitter account and I’m betting again that you probably aren’t using it it’s full potential – am I right?

While a lot of you are using their Twitter account to share content and communicate with their customers, not as many of you are leveraging your social media presence to generate traffic and leads.

And I am here to tell you the good news is that yes, you can get good leads from Twitter. One of my clients connected with and closed a $15K VIP client from Twitter.

6 simple tips to help you generate more traffic and leads using Twitter

1. Take Advantage of What Twitter Gives You

It’s a great start to use your Twitter account to share interesting content, but there is a heck of a lot more that you can do. The first place that you can look to spruce up is your Twitter bio. It’s a good place to let your company’s personality shine. It’s also a great location to put in a short call to action that will get people to go where you want them to go…remember all roads should be leading back to your website.

I have my client invite their new followers to go to their blog where they have more information and great free giveaways all set up to build their expert status and then connect deeper with their leads.

2. Add a Pinned Tweet

Take advantage of the pinned tweet.

Recently rolled out to all, Twitter now allows you to pin 1 tweet at the top of your timeline. Strategically use this tool to make sure your most important messages are seen or if you want a specific tweet to get more retweets.

They are displayed permanently at the top of your feed, and you can use them as a billboard of sorts to point people to things you consider to be most pertinent about your business.

3. Listen and engage in the the conversation on Twitter

Make sure you don’t just use Twitter as a content distribution channel. You’ll find a lot of the value in your Twitter account lies in the conversations that you engage in with your followers – that is how my client got a big ticket VIP client. Make sure you monitor interactions and find out when they are happening, and we suggest using Hootsuite as an easy way to stay on top of those conversations.

I’d suggest that you follow keywords that are relevant to what your target market is interested in and engage in conversation with people on a regular basis – 5-10 minutes a day is enough.

And remember, it’s important that you don’t hit people with a hard sell, but have a conversation with them and offer different helpful tips.

Another excellent way of engaging in conversation is to reply to people that are already talking about you on their own. Thank people who share your content, let them know how much you appreciate them sharing. If they reply back, then you can invite them to have a look at your website or ask them questions about what they do.

Think of Twitter as a cocktail party where you don’t know people very well and use that as a guide to meet people.

4. Share your opt in on Twitter

If you are already sharing a good amount of content that is of the highest quality, its a good move for you to mix in your free offer on Twitter in exchange for a person’s email address.

Note that there is a way you must to do this for it to work and not turn people off.

Make certain that the tweet that you are sending out telling people to check out your content is almost perfect. For lead generation tweets to work well they need to be short, have just one link, a clear call to action and interesting wording to catch the reader’s eye. Once you have your tweet written up, share it with all of your followers and promote it with ads if you have the budget to extend its reach just a little bit more. Using Twitter you can select very specific parameters as to who exactly would see it.

Be sure to not over promote your lead generation or sales content on Twitter – it should be amount to 10% of your total tweets on Twitter.

One last idea is to use a lead generation card so people that exchange their emails for content in one click or get them redirected to a landing page specifically made for the purpose of showcasing the content they are about to look at and a form to collect their necessary information.

5. Never Stop Building Your Network

Your Twitter account should help you connect with your audience. The key to making sure that this happens is to be certain that you are in contact with people who will want to look at your content and show that they may be likely to become actual customers one day.

You can’t always choose who follows you, but you can still structure your follower base to reflect your target market. The best way to do that is following your prospects. If you provide a good bio and content in your feed there is an excellent chance that you will get followed back. Sort people through interests, follow people tweeting out specific hash tags and even following some of your own competition may be a great way to find your key audience.

We like to build twitter follow lists based upon where our client’s prospects may be hanging out. To build these follow lists we look at other people in their niche and then start targeting their followers on this list. We do set up parameters for this follow list so we that we make sure we are connecting with the followers who are most likely to engage with us on Twitter.

Remember, don’t forget about your actual followers for a second. Sharing their content and is a great way to create a personal connection with them.

Aim to share at a minimum of 1-2 things per day from your followers.

6. Connect With More People Using Twitter Chats

Twitter chats are an excellent way to expand the reach of your business and to get your followers talking about something that is related to your business. They are very easy to set up. All you need is a good hash tag and a time of the week you want to do everything.

One of the reasons why this method works so well is that when you conduct a Twitter chat, you are also being seen by your followers’ followers! The more people that tweet during these and come back every week if you schedule them at good times you will attract more people to what you have to offer. Don’t go for a hard sell during one of these, but it is a good place to get yourself known as a person of influence on a specific topic and to share some relevant content that you might have.

Wrapping it all up

Connecting on Twitter does take some time and energy. When done well, it is almost always worth the time; give you the opportunity to connect with a bigger audience and being able to help more people.