The Power of Blogging

Traffic Generation: The Power of Blogging

Blogging the right content & consistently makes all the difference

When it comes to unleashing the power of blogging, it’s all about creating content on a consistent basis.

You can’t just blog about any old topic and expect the readers to flock to your blog.  You need to do a little research so you know what your audience is interested in.

When you hit the right subject you’ll know it – especially if you are tracking your stats using either the jetpack plugin or google analytics plugin on your site.  If you don’t have either one of these plugins installed I suggest you do that!

Tracking your analytics is the difference between having a 5 figure or a multiple six figure business.

So how do you find the topics that your audience wants to read?

I use either Google Search or Buzz Sumo to help me research and create a stellar content marketing calendar.  My go to is usually Buzz Sumo and all I do is type in a keyword and see what content pops up.  The reason I like to use Buzz Sumo for content research is that I can quickly see what is the hottest topics out on Social Media.

Then I take the topic and write my own version…

I’ve used this same tactic to get over 7500+ page view in a single month on multiple client websites on a diverse range of topics so I know it works!

Step 1:  Research your topic using Buzz Sumo.

Just type in a keyword and see what content pops up.  Then look through and start picking topics for your content calendar.  You’ll see over to the right hand side how many shares a topic got on social media letting you know how much audiences in your niche liked it.

Step 2.  Build a monthly content calendar.

Take your topics and list them out by week and month.  I like to pick a single keyword topic per month.  I’ve found that you can get a really good read on how hot a topic is after a couple of blog posts.

And the bonus is that you don’t have to be blogging yourself silly everyday because you’ll have enough traffic that blogging 1-2 times a week is enough.

Step 3:  Track your Website Traffic Analytics.  

Use google analytics to see what your top pages are on your website.  Then when you have a few hot topics you can repeat them a few months later.

How do I use this information to create multi six figure businesses?

  1.  I use the topic to create a resource page where I link multiple articles together into one handy page for visitors.
  2. Then I create an opt in for list building
  3.  Multiple info products or services based upon the hot topic.
  4. Once the info products or services are created I create a marketing funnel to either sell prospects, sign them up for a webinar or get them into a sales conversation.

Know what are hot topics for your niche really takes the guess work out of creating products and services that your ideal client wants.

And done right it can help you take your business from 5 figures to multiple 6 figures and establish you as an expert in your niche.

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