When someone says the word SEO, your eyes cross or glaze over at the thought of it?
Or do you cringe at the thought of using google keyword planner just like I used to?
Do you ask yourself why does it really have to be complicated or hard?
Give me 15 minutes of your time and I’ll simplify it for you.
Yes that’s right.
It’s definitely worth your time to invest 15 minutes, let me show you why. I did a little experiment this week because I knew I was writing this post and I wanted a fresh new example to show you. Here’s a peek at my traffic this week:
I’ve been averaging only about 35 views a day on average and spiking up higher when I did a post. However I was looking for a bigger more sustainable longer term hit of traffic making sure I get my best content out there with search terms people are really looking for.
When I did this it immediately doubled my traffic.
And I’ve seen this traffic increase for 2 days in a row and it shows no signs of slowing down. And the post I experimented with jumped up into the #1 most popular post on my site.
You can also increase website traffic with this simple SEO strategy.
Let’s walk through simple step by step process so you can get similar results using on page SEO
I highly recommend that you have these 3 things in place before you get started:
- SEO by Yoast Plugin – you can find it here. I write about it in 7 Timeless SEO Strategies in the bonus tip at the end of the article
- A Gmail account so you can log into the Google Keyword Planner
- 301 Redirect plugin so you can redirect the old permalink to the updated permalink and not have any broken links – you can find a good one here:
Okay so once you have both of those in place let’s dive into the steps…
7 Steps to Increase Website Traffic with A Simple On Page SEO Strategy
You can use this strategy with all of your content and I suggest that you start with your most popular content first
Step 1: Locate your most popular content
You can use this strategy with all of your content and I suggest that you start with your most popular content first because you’ll get the best results doing it this way.
Go into your google analytics account and click on Behavior and then on Site Content then All Pages.
Then you’ll want to change the date range to 90 days like this: Then look below at your top performing pages and make a list of them. Pick the top performing post and start there. Keep a list of other posts that you’ll want to work on later.
Step 2: Go to the Google Keyword Planner
Open the keyword planner and copy in the url of your post and it will analyze it and come up with a list of suggested keywords for you.
Step 3: Strategize Your Keywords
Here’s the important part…you want to look for keywords for you page that have between 300 and 700 searches a month. And preferably ones that are not high competition either.
300- 700 with medium or low competition will work best for your purposes.
If you don’t find one that fits, use the suggested keywords and start drilling down from there using the keyword planner.
The point is to just get this done and don’t obsess over the perfect keyword!
Step 4: Update your content with your keywords
Go in and change the following:
a. Update your permalink with the new keyword
b. Add it to your title
c. Add it into your content preferably in the first few sentences, in a subtitle and at the end of your blog post. Remember you don’t want to stuff keywords, rather add them in where they fit naturally.
d. Change the alt text of your featured image to include you new keyword.
Step 5: Set up your redirect
If you have linked to the content from other places on your website or on social media you’ll want to use the 301 redirect plugin to set up your redirect. This is simple to do…
Step 6. Publish your updated content
If your content is older and you’ve updated it, I like to add this at the top of it: Last Updated On: (add the date you updated). This lets readers know you have updated the content recently and that it is worthwhile for them to read it.
Step 7. Promote your content out on Social Media
At the very least you’ll want to promote your new content out on Google Plus. This will get the search engines crawling your site and they will put your google + post in one of the top positions right away for the keyword.
When I did mine this week, it only took a few minutes for my google + post to get into the #2 place for my keywords:
To recap the process:
Before you get started get these 3 things in place if you don’t have them already:
7 Step Recap to Increase Website Traffic With This Simple SEO Strategy
- Locate Your Most Popular Content
- Go to the Google Keyword Planner
- Strategize Your Keywords
- Update Your Content With Your Keywords
- Set Up Your Redirect
- Publish Your Content
- Promote Your Content Out on Social Media
It only takes 15 minutes tops!
Don’t let yourself get obsessed with picking exactly the right keyword. Find one that meets the criteria and works with your post and go with it.
Get everything right here in this handy checklist!