The great thing about this content strategy it is an evergreen strategy. We’ve been using this methodology for over 8+ years on thousands of pieces of content. And this content marketing strategy still works today to help our clients and students create high-performing content.
In fact, the content marketing strategy we use hasn’t changed and yet we still are getting great results using the same methodology.
And, the only difference is that we can change how we deliver the content to our audiences to get the biggest engagement.
What I mean is that we change up the format to make sure we deliver content to our audiences based on current marketing trends.
And right now we know from measuring our analytics based on handling thousands of pieces of content for our clients and what our students tell us that video is the most effective format right now.
As a result, changing up the format of the content we’re delivering is really only the main change we ever make to our content marketing strategy.
And, we base our content strategy changes by paying attention to what is working. We accomplish this by tracking our metrics so we know what kind of content is working to get people engaged along with what format is working.
We end up using the same strategy year after year, but we tweak it based on what the trends are,