I want you to think of your website’s home page’s primary job is to conduct an interview for you.
Every time someone visits your home page they are doing the following.
Critiquing what your site looks like.
Critiquing your copy.
Establishing an opinion of whether or not you can help them solve their most pressing problem(s).
Deciding if you are worth getting to know further by either consuming your content or joining your list.
And most importantly, if you are worth doing business with.
Do you think your homepage is making the right impression during this interview of sorts?
In this article, I share the 11 crucial elements your home page should have if you want it to help you conquer that interview and help build your coaching practice.
- Quickly and clearly tells visitors how you can help them.
- Video introduction.
- How to contact you.
- A well-thought-out customer journey.
- An overview of who you are.
- An overview of your services.
- Client testimonials.
- Great design including high-quality images.
- Most recent blog posts.
- A clear call to action.
- Social media links.
Let’s dive deeper into each of these 11 elements deeper so you can use them to spiff up your home page.
Element #1: Your home page needs to quickly and clearly tells your visitors how you can help them.
You only have a few seconds to make that first impression. Just like you want to make that good impression face to face, you have to do the same on your website.
Three key things on your website will help do this for you
Your header image and copy.
- Your introductory title.
- Your introductory paragraph.
- Video introduction
Each of these must clearly let your visitors know that they are in the right place and you are the right person to help them solve the problem they are struggling with.
Here’s an example of a highly successful multiple 6-figure relationship coach’s first impression on a website:
