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	<title>Business Archives - Kristen Poborsky.com</title>
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		<title>I Built an AI HR Agent That Runs My Entire Hiring Process—Here&#8217;s What Came Out of It</title>
		<link>https://kristenpoborsky.com/blog/i-built-an-ai-hr-agent/</link>
		
		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 22:48:00 +0000</pubDate>
				<category><![CDATA[AI Assistant]]></category>
		<category><![CDATA[AI Business Team]]></category>
		<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">https://kristenpoborsky.com/?p=19068</guid>

					<description><![CDATA[<p>Most coaches and course creators I talk to have hired the same way two, three, maybe four times in a row: write a quick post, do a gut-feel interview, cross their fingers, and repeat. It works until it doesn&#8217;t — and when it doesn&#8217;t, they blame the person. What they don&#8217;t realize is that they [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/i-built-an-ai-hr-agent/">I Built an AI HR Agent That Runs My Entire Hiring Process—Here&#8217;s What Came Out of It</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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									<div data-test-render-count="1"><div class="group"><div class="contents"><div class="group relative relative pb-3" data-is-streaming="false"><div class="font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"><div><div class="grid grid-rows-[auto_auto] min-w-0"><div class="row-start-2 col-start-1 relative grid isolate min-w-0"><div class="row-start-1 col-start-1 relative z-[2] min-w-0"><div><div class="standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 standard-markdown"><p><span style="color: #000000;">Most coaches and course creators I talk to have hired the same way two, three, maybe four times in a row: write a quick post, do a gut-feel interview, cross their fingers, and repeat. </span></p><p><span style="color: #000000;">It works until it doesn&#8217;t — and when it doesn&#8217;t, they blame the person. What they don&#8217;t realize is that they never had a hiring system to begin with. They had a hope and a job post. AI changes that completely — and faster than you&#8217;d think.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>The short version:</strong></span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ Most coaches and course creators are one bad hire away from realizing they have no real hiring system at all—just instinct and hope.</span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ An AI agent can build your entire hiring infrastructure in a single conversation: job description, interview guide, test project with grading rubric, onboarding plan, performance reviews, and a daily playbook.</span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ The output isn&#8217;t a template. It&#8217;s a connected system where every document feeds the next one—and it runs without you.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>What most people don&#8217;t realize going in:</strong></span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ The quality of what your AI agent produces is directly tied to how specific your input is. Generic prompt in, generic documents out.</span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ Building these documents with AI doesn&#8217;t just save time—it forces clarity you didn&#8217;t know you were missing.</span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ This isn&#8217;t about replacing people with AI. It&#8217;s about using AI to build the infrastructure that lets the right people actually do their best work.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">I built an AI HR agent for my clients. Months of work went into it. And then I looked at my own business and realized I was exactly the client I built it for.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">I had just let go of a VA I&#8217;d worked with for five years. Not because she wasn&#8217;t good at her job—she was. But my business had shifted completely. I&#8217;m not running a coaching practice anymore. I&#8217;m building AI business teams for clients. The work requires judgment, technical thinking, and the ability to learn new tools fast. My VA was a copy-and-paste specialist, and that used to be enough.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">The hard part wasn&#8217;t the conversation. The hard part was realizing I had never updated the role. I&#8217;d been trying to fit someone hired for one version of my business into a role that didn&#8217;t exist anymore—and I didn&#8217;t have a single document that reflected what I actually needed now.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">So I did what I tell my clients to do. I used the AI agent on myself.</span></p><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold"><strong><span style="color: #000000;">What an AI HR Agent Actually Does</span></strong></h2><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Let&#8217;s be clear about what we&#8217;re talking about here, because &#8220;AI agent&#8221; gets used to describe a lot of things.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">An AI HR agent isn&#8217;t a chatbot that spits out a generic job description when you type &#8220;write me a job posting for a VA.&#8221; That&#8217;s a prompt. That&#8217;s not an agent.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">An agent is a Claude-powered system that&#8217;s been given specific context about your business, your role, your past hiring experience, and what success looks like—and then uses that context to build a connected set of documents that work together as a hiring system. It asks follow-up questions. It pushes you to get specific. It catches the gaps you didn&#8217;t know you had.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">The difference in output between a basic prompt and an agent with real context is significant. With a prompt, you get a task list dressed up as a job description. With an agent that knows your business, you get a document that actually tells a candidate what good looks like six months in—and tells you how to measure it.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">That specificity is what makes the rest of the system work.</span></p><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold"><strong><span style="color: #000000;">The Seven Gaps My AI Agent Found in My Own Hiring Process</span></strong></h2><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Before building anything, I did something a lot of business owners skip: I documented what I actually had. I grabbed my voice recorder, talked through the role I needed to fill, what had worked before, what hadn&#8217;t, and what was different now. Then I dropped all of it into a conversation with my Claude agent.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">What came back was a list of gaps that explained everything.</span></p><p style="padding-left: 40px;"><span style="color: #000000;"><strong>→ No current job description.</strong> The one on paper reflected a version of my business from years ago.</span></p><p style="padding-left: 40px;"><span style="color: #000000;"><strong>→ No structured interview process.</strong> I improvised questions every single time.</span></p><p style="padding-left: 40px;"><span style="color: #000000;"><strong>→ An outdated test project.</strong> I had one, but it tested skills I no longer needed.</span></p><p style="padding-left: 40px;"><span style="color: #000000;"><strong>→ No onboarding plan.</strong> New hires learned by diving into Asana and figuring it out.</span></p><p style="padding-left: 40px;"><span style="color: #000000;"><strong>→ No performance review framework.</strong> Nothing to measure against at 30, 60, or 90 days.</span></p><p style="padding-left: 40px;"><span style="color: #000000;"><strong>→ No daily playbook.</strong> Tasks lived in Asana but weren&#8217;t tied to a role description anyone could reference.</span></p><p style="padding-left: 40px;"><span style="color: #000000;"><strong>→ No meeting structure.</strong> Check-ins were reactive, not rhythmic.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Seven gaps. I had been running my team like that for three years.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">This is not a people problem. When structures don&#8217;t exist, even a strong hire will struggle—because they&#8217;re reading your mind instead of following a system. And when it doesn&#8217;t work, we blame the person when the actual issue is that the role was never built or updated.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">The agent surfaced all of that in one conversation, before I&#8217;d even started writing a single document.</span></p><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold"><strong><span style="color: #000000;">The Eight Documents That Came Out of One Claude Conversation</span></strong></h2><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Here&#8217;s where it gets concrete. Starting from that voice note, my AI HR agent built eight connected documents in a single conversation with Claude.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>1. A job description with real success metrics.</strong> Not a task list. Actual definitions of what good looks like—specific, measurable, and tied to the work I actually need done. Social content batched and delivered every Tuesday by noon, 100% of the time, without me as the bottleneck. That kind of specific.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>2. A job posting in two formats.</strong> A full LinkedIn version with built-in screening questions, and a shorter social version for posting elsewhere. Both built from the job description, so the messaging stays consistent from the first touchpoint.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>3. An interview question guide.</strong> 17 questions across five categories, each one specific to this role and this business. Not generic &#8220;tell me about yourself&#8221; questions—questions that surface exactly the judgment, process-following, and technical capability the role requires. Each question came with what to listen for, green flags, and red flags.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>4. A paid test project with a grading rubric.</strong> A 100-point scoring system with instant-fail criteria and four deliberate errors built in to catch. The decision gets made before emotions enter the picture. Before you&#8217;ve talked yourself into liking someone who can&#8217;t actually do the work.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>5. A 30/60/90-day onboarding plan.</strong> Week by week, from day one to fully independent in the role. Not &#8220;here are the SOPs, good luck&#8221;—an actual plan with milestones and checkpoints.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>6. Three milestone review templates.</strong> A manager review and a self-assessment for the team member at day 30, 60, and 90. Both sides know what&#8217;s being measured and when.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>7. A team member playbook.</strong> The permanent daily operations manual for the role. Not buried in a project management tool—a document that lives somewhere both of us can actually find and reference.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>8. A weekly check-in agenda and quarterly review template.</strong> The ongoing rhythm that starts day one and continues forward, so communication is built into the structure rather than happening only when something goes wrong.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Eight documents. One conversation.</span></p><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold"><strong><span style="color: #000000;">Why the Documents Have to Connect</span></strong></h2><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">This is the part most people miss when they hear about a hiring system—they picture five separate documents sitting in a Google Drive folder that nobody looks at.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">That&#8217;s not what this is.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">The job description feeds the posting. The posting feeds the interview questions. The interview questions feed the test project. The test project feeds the onboarding plan. Each document was built using the one before it as context, which means they&#8217;re actually aligned—the criteria you&#8217;re evaluating in the interview are the same criteria reflected in the grading rubric, which are the same milestones the 30/60/90 plan is tracking toward.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">That alignment is what most hiring processes are missing. When the documents are built in silos—or improvised at each stage—there&#8217;s no through-line. You&#8217;re interviewing for one thing, testing for another, and onboarding toward something else entirely. And six weeks in, you&#8217;re wondering why the hire doesn&#8217;t feel right.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">When Claude builds them together in a single conversation, the connection is built in. The system holds together because it was designed that way from the start.</span></p><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold"><strong><span style="color: #000000;">What Makes AI Agent Output Different From a Generic Prompt</span></strong></h2><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">The difference comes down to context.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">A generic prompt tells Claude what you want. An agent conversation tells Claude what your business actually looks like—your offers, your past hires, the specific kind of judgment the role requires, what failure looked like last time, what you need to be true six months from now.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Here&#8217;s what that looks like in practice. When I prompted Claude with the raw voice note about my situation—including that I needed someone who could think when the process didn&#8217;t cover a situation, learn new tools fast, and execute with precision—the interview questions it built weren&#8217;t generic. They were specific to what I&#8217;d described. They asked about exactly the kind of judgment call I&#8217;d need this person to make.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">A generic &#8220;write me interview questions for a VA&#8221; prompt would never surface those. Because it doesn&#8217;t know the role is different now. It doesn&#8217;t know what failed before. It doesn&#8217;t know what I&#8217;m actually building.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">That specificity is the whole game with AI agents. The more real context you give, the more useful the output. And the voice note approach works because it bypasses the instinct to sound polished and just captures what&#8217;s actually true about the situation.</span></p><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold"><strong><span style="color: #000000;">What Happened When I Used It on Myself</span></strong></h2><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Here&#8217;s what I didn&#8217;t expect: the process of building those eight documents clarified my own business in a way that surprised me.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Writing a job description with real success metrics forced me to decide what &#8220;good&#8221; actually looked like. Not &#8220;reliable.&#8221; Not &#8220;proactive.&#8221; Specific, measurable outcomes tied to real deliverables. That&#8217;s not a document exercise—that&#8217;s a business clarity exercise.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Building the grading rubric before applications came in meant the hiring decision was made before I had a face to put to it. Before I&#8217;d convinced myself someone was a fit because they were nice in the interview. The decision criteria existed independently of any candidate.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">And building the onboarding plan forced me to map out what full independence in this role actually looked like—which made me realize I&#8217;d never actually thought about that before. I&#8217;d hired people and hoped they&#8217;d get there. I&#8217;d never built a path.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">That&#8217;s the work that stops a bad hire before it starts. Not better instincts. A better system.</span></p><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold"><strong><span style="color: #000000;">Is This Actually Right for You?</span></strong></h2><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Not every business is at the stage where an AI HR agent makes sense. Here&#8217;s a rough way to think about it.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>This is worth doing now if:</strong></span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ You&#8217;re actively hiring or about to be.</span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ You&#8217;ve had at least one hire that didn&#8217;t work out and you&#8217;re not sure why.</span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ Your business model has shifted in the last 12–18 months and your team structure hasn&#8217;t caught up.</span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ You&#8217;re spending time managing people issues that feel like they should be running themselves.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><strong>It&#8217;s probably not the right first move if:</strong></span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ You&#8217;re a solo operator with no immediate plans to hire.</span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ You have a stable, well-documented team infrastructure already.</span></p><p style="padding-left: 40px;"><span style="color: #000000;">→ You haven&#8217;t yet built your core AI content or automation workflows—those usually come first.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">If you&#8217;re in the first category and any of the seven gaps I listed sound familiar, you&#8217;re not running a people problem. You&#8217;re running a systems problem. And that&#8217;s actually good news, because systems can be built.</span></p><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold"><strong><span style="color: #000000;">Where to Go From Here</span></strong></h2><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">If this landed somewhere real for you—if you counted those gaps and realized you&#8217;ve got more than two—here&#8217;s what I&#8217;d suggest as a first step.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Spend five minutes with your voice recorder. Talk through the role you&#8217;re hiring for as it exists today. Not two years ago—today. What does the work actually look like? What does a great hire do differently than a mediocre one? What went wrong last time? What would need to be true six months in for you to feel like it was the right hire?</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">That voice note is all the input the agent needs to get started.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">If you want to talk through where your operation is right now—whether it&#8217;s hiring, AI systems, automation, or the full picture of what an AI business team could look like for you—book an AI Business Game Plan call. It&#8217;s a short call, no pressure, and by the end of it you&#8217;ll know exactly what your next move is.</span></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;">Your business has an AI layer now. Your hiring process should too.</span></p><hr class="border-border-200 border-t-0.5 my-3 mx-1.5" /><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="color: #000000;"><em>Kristen Poborsky helps coaches, consultants, and course creators build AI business teams that actually run their operations—including the hiring systems that hold them together.</em></span></p></div></div></div></div></div></div></div></div></div><div class="flex justify-start" role="group" aria-label="Message actions"><div class="text-text-300"><div class="text-text-300 flex items-stretch justify-between"><div class="w-fit" data-state="closed"><div class="text-text-500 group-hover/btn:text-text-100"> </div></div><div class="flex items-center"><div class="w-fit" data-state="closed"><div class="text-text-500 group-hover/btn:text-text-100"> </div></div></div></div></div></div></div></div><div class="h-px w-full pointer-events-none" aria-hidden="true"> </div>								</div>
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		<p>The post <a href="https://kristenpoborsky.com/blog/i-built-an-ai-hr-agent/">I Built an AI HR Agent That Runs My Entire Hiring Process—Here&#8217;s What Came Out of It</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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		<title>Update Your Content The Easy Way With AI</title>
		<link>https://kristenpoborsky.com/blog/update-your-content/</link>
					<comments>https://kristenpoborsky.com/blog/update-your-content/#respond</comments>
		
		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Wed, 13 Dec 2023 00:20:00 +0000</pubDate>
				<category><![CDATA[AI Content Creation]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Creation]]></category>
		<guid isPermaLink="false">https://kristenpoborsky.com/3-easy-ways-to-update-your-content/</guid>

					<description><![CDATA[<p>Should you include a plan to update your content periodically in your content planning?   Here&#8217;s why you want to do this&#8230;Think of your content as a house, a structure built with care and attention. Over time, styles change, and structures need updates. Similarly, your content requires periodic renovations to stay fresh and engaging. According to [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/update-your-content/">Update Your Content The Easy Way With AI</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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<p class="wp-block-paragraph"><em><strong><span style="color: #333333;">Should you include a plan to update your content periodically in your content planning?  </span></strong></em></p>
<p><em><strong><span style="color: #333333;">Here&#8217;s why you want to do this&#8230;Think of your content as a house, a structure built with care and attention. </span></strong></em></p>
<p><span style="color: #333333;">Over time, styles change, and structures need updates. Similarly, your content requires periodic renovations to stay fresh and engaging. </span></p>
<p><span style="color: #333333;">According to Orbit Media, content creators and bloggers who update their older content are three times more likely to report &#8220;strong results&#8221; in content marketing, underscoring the importance of this practice. </span></p>
<p><span style="color: #333333;">Just as adding a new room can enhance a house&#8217;s functionality, expanding your content can enrich its value. </span></p>
<p><span style="color: #333333;">Updating your older content is not just about keeping them current; it&#8217;s about deepening their impact. It&#8217;s a strategy that&#8217;s both efficient and effective, as much of the groundwork is already laid out.</span></p>
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<p class="wp-block-paragraph"><span style="color: #333333;">I used to be guilty of never updating my content and if you’re feeling like you shouldn’t update your content because you think it is a waste of time or takes too long&#8230;I&#8217;m happy to report that now with the ChatGPT this task can you take a few minutes and have a long-lasting and positive effect on your organic traffic.</span></p>
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<p class="wp-block-paragraph"><span style="color: #333333;">Let&#8217;s kick things off by rejuvenating those older blog posts. Sometimes, a good post just needs a little update to sparkle again. </span></p>
<p><span style="color: #333333;">Wondering where to start?</span></p>
<p><span style="color: #333333;"> ChatGPT is like your creative sidekick, brimming with new ideas. Whether you&#8217;re looking for the latest in life coaching or new insights in holistic healing, ChatGPT is ready to inspire. </span></p>
<p><span style="color: #333333;">It&#8217;s like having a brainstorming buddy who&#8217;s always on the ball.</span></p>
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<p class="wp-block-paragraph"><span style="color: #333333;">Let&#8217;s make it easy to update your content so that you have something new to share with your audience with minimal effort.</span></p>
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<p class="wp-block-paragraph"><span style="color: #333333;">Updating content can be faster and yield better quality results with less effort compared to creating new content from scratch. This is because some of the research and groundwork have already been done in the original version of the content.</span></p>
<p><span style="color: #333333;">And now with ChatGPT this task can take you about 10 minutes&#8230;</span></p>
<p><span style="color: #333333;">So how do you decide what content to update?</span></p>
<p><span style="color: #333333;">The easiest and fastest way to come up with a quick list is to go into your Google Analytics and take a look at what content is getting traffic and start your list with those posts still getting the most views and haven&#8217;t been updated in the past year.</span></p>
<p><span style="color: #333333;">Once you have this list now we&#8217;re ready to dive into your remodeling project!</span></p>
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<h2 class="wp-block-heading" style="text-align: center;"><span style="color: #333333;"><strong>Here&#8217;s How to Use ChatGPT to  Update Your Content FAST!</strong></span></h2>
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<h3 class="wp-block-heading"><span style="color: #333333;"><strong>1. Expanding the Blueprint (Expand Existing Sections):</strong></span></h3>
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<p class="wp-block-paragraph"><span style="color: #333333;">Just as adding a new room can enhance a house&#8217;s functionality, expanding your content can enrich its value. Updating old posts is not just about keeping them current; it&#8217;s about deepening their impact. It&#8217;s a strategy that&#8217;s both efficient and effective, as much of the groundwork is already laid out.</span></p>
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<p class="wp-block-paragraph"><span style="color: #333333;"><strong><em>How ChatGPT Helps</em>:</strong> Use ChatGPT to brainstorm additional topics or subtopics that can enrich your existing content. For example, if you have a post on &#8220;Mindfulness Techniques,&#8221; ask ChatGPT for the latest trends or research in mindfulness to add depth to your article.</span></p>
<p><span style="color: #333333;">That&#8217;s how I started remodeling this blog post.  I asked ChatGPT to take this post and do the following: </span></p>
<p><span style="color: #333333;">I gave it the old post and asked ChatGPT to come up with give me actionable items to update this blog post.</span></p>
<p><span style="color: #333333;">It came up with a list of actionable items and then I asked it to Great now rewrite this post using the suggestions you have given and use this content metaphor to include storytelling to make it more interesting: remodeling a house is a good content metaphor to include because it explains why you want to update things just like updating your content.</span></p>
<p><span style="color: #333333;">What I got back was a revitalized post and one that was far more interesting than the old one</span></p>
<p><span style="color: #333333;">&#8230;but I wasn&#8217;t done yet. </span></p>
<p><span style="color: #333333;">TIME: 3 Minutes </span></p>
<h3><span style="color: #333333;"><strong>#2: </strong>  <strong>Updating Content with Current Data</strong>: <strong>Strengthening The Foundation of Your Content</strong></span></h3>
<p><span style="color: #333333;">Just as you&#8217;d replace outdated fixtures in a house, update any old examples or statistics in your content. This keeps your information relevant and trustworthy.</span></p>
<p><span style="color: #333333;">When creating content you need to persuade your readers that your solution is sound and one of the best ways to do this is to add statistics social proof to your content.</span></p>
<p><span style="color: #333333;"><em><strong>So I asked ChatGPT to do the following:  </strong></em></span></p>
<p><span style="color: #333333;">Now research and find  statistics that support why you should update your content so I can convince the reader why this is necessary and cite where you got the statistics so I can check them</span></p>
<p><span style="color: #333333;">This helped me to include statistics in this article at the beginning to strengthen my argument and persuade readers that updating your content is a good idea and works.</span></p>
<p><span style="color: #333333;"><strong>TIME:  60 Seconds</strong></span></p>
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<h3 class="wp-block-heading"><span style="color: #333333;"><strong>#3: Renewing the Facade (Update SEO Elements):</strong></span></h3>
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<p class="wp-block-paragraph"><span style="color: #333333;">Just as you might repaint your house or landscape your yard to boost curb appeal, update your SEO elements. Ensure your titles, meta descriptions, and keywords reflect the current content and follow the latest SEO practices.</span></p>
<p><span style="color: #333333;">In your content, this means you also want to update your content with strategic internal links. </span></p>
<p><span style="color: #333333;">This approach not only enhances SEO but also guides readers to other related content, showcasing more of your work.</span></p>
<p><span style="color: #333333;">This is where having a tool like Yoast SEO Plugin is AI Tool of choice.</span></p>
<p><span style="color: #333333;"><strong>With Yoast SEO you can supply it with your keyword for your content and then use it to:</strong></span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#1: Rewrite your Meta Description to include your keyword and make it more interesting.</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#2: Give you suggestions on how to improve your content</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#3: Provide you with links to your other related content that you can add into your post</span></p>
<p><span style="color: #333333;"><strong>TIME: 3 minutes</strong></span></p>
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<h3 class="wp-block-heading"><span style="color: #333333;"><strong>4. Adding Decorative Elements with ChatGPT (Enhance with Multimedia):</strong></span></h3>
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<p class="wp-block-paragraph"><span style="color: #333333;">When it comes to giving your blog a makeover, the inclusion of multimedia elements – images, infographics, and videos – is akin to adding aesthetic touches to a well-designed home. Just as art pieces and decorative accents can transform the ambiance of a room, multimedia can significantly elevate the appeal and effectiveness of your blog content. Let&#8217;s delve into why and how to do this:</span></p>
<p><span style="color: #333333;"><strong>1. Images: A Picture is Worth a Thousand Words</strong></span></p>
<p><span style="color: #333333;">Images can capture attention, break up long stretches of text, and help illustrate complex ideas in a simple, visually appealing manner. They can evoke emotions and create a connection with your audience.</span></p>
<p><span style="color: #333333;"><strong>Examples</strong>:</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#1: A life coach could include images that depict transformation or personal growth, like a butterfly emerging from a cocoon.</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#2: A course creator might use images to give a sneak peek into their course material or showcase happy students.</span></p>
<p><span style="color: #333333;"><strong>Videos: Engaging and Personal</strong></span></p>
<p><span style="color: #333333;"> Videos can be incredibly engaging and are an excellent way to add a personal touch. They allow you to communicate more directly with your audience, making your content more relatable and memorable.</span></p>
<p><span style="color: #333333;"><strong>Examples</strong>:</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#1: A healing practitioner might include a video demonstration of a relaxation technique.</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#2: A business coach could share a short motivational talk or a success story of a client.</span></p>
<p><span style="color: #333333;"><em>How ChatGPT Helps</em>: ChatGPT can assist in generating ideas for multimedia additions. </span></p>
<p><span style="color: #333333;">For a post on &#8220;Healing Therapies,&#8221; it could images techniques or video content ideas that demonstrate these methods in action.</span></p>
<p><span style="color: #333333;">I used ChatGPT to come up with a video outline based on this rewritten post content and then asked it to come up with a list of shorts/reels topics for even more content to promote this post on social media.</span></p>
<p><span style="color: #333333;"><strong>TIME:  3 minutes</strong></span></p>
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<h3 class="wp-block-heading"><span style="color: #333333;"><strong>How to get started:</strong></span></h3>
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<p style="padding-left: 40px;"><span style="color: #333333;">#1: Go back to your top pieces of content and make a list using your Google Analytics</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#2: Use ChatGPT to help you rewrite your post</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#4: Ask ChatGPT to write a script based on your new content</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;">#5: Then ask it to come up with a list of shorts and reels topics to get more eyeballs on your content out on social media.</span></p>
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<h3 class="wp-block-heading"><span style="color: #333333;"><strong>Here&#8217;s a bonus nugget:</strong></span></h3>
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<p class="wp-block-paragraph"><span style="color: #333333;">Have ChatGPT create a content upgrade FAST!  Ask it to take your content and turn it into an actionable checklist.</span></p>
<p><span style="color: #333333;">I did this step using the updated ocntent in this post to take my old Freebie called 9 ways to update your content and breathe new life into it FAST.</span></p>
<p><span style="color: #333333;">My old freebie was created long before I started using ChatGPT to make this entire process easier and I knew I wanted to get my steps and prompts into the hands of people who need this information to help update their content, and make it more engaging.</span></p>
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<h3 class="wp-block-heading"><span style="color: #333333;"><strong>Three simple content upgrade ideas</strong></span></h3>
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<p style="padding-left: 40px;"><span style="color: #333333;"><strong>#1: create a checklist. </strong> I love this one and I even have a quick prompt that I use over in ChatGPT to create a simple checklist. I just turn it right into a PDF that I set up as a content upgrade.</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;"><strong>#2: Create add-on content. </strong>You might have more information that goes deeper than the blog post so give that wet away as a content upgrade.</span></p>
<p style="padding-left: 40px;"><span style="color: #333333;"><strong>#3: Turn your entire post into a Pdf. </strong> This is super easy with ChatGPT and all you have to do it copy and paste your post into ChatGPT and ask it to create a pdf for you!</span></p>
<p><span style="color: #333333;">Now with ChatGPT any of these options are FAST and easy for you to do and take less than 5 minutes to come up with a finished content upgrade that will help you build your list!</span></p>
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<p class="wp-block-paragraph"><span style="color: #333333;">No matter where you are right now in your content creation process, I definitely suggest that you want to go in and make it a point of updating your content on a regular basis.</span></p>
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<h3 class="wp-block-heading"><span style="color: #333333;"><strong>Start with your best content and update it.</strong></span></h3>
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<p class="wp-block-paragraph"><span style="color: #333333;">Next time you find yourself stressed out and not really feeling like creating new content then take 20 minutes to breathe new life into your existing content.</span></p>
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<p class="wp-block-paragraph"><span style="color: #333333;">Keep a handy list of all your old content that you want to update you can just pull it out and get to work&#8230;before you know it, you&#8217;ll have a whole new piece of content created in no time using ChatGPT!</span></p>
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					<h2 class="elementor-heading-title elementor-size-default">Get More Tips and Tricks On How To Update Your Content With AI When You Watch This Video!</h2>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">Get The Step By Step Guide So That You Too Can Update Your Content With AI!</h2>				</div>
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		<p>The post <a href="https://kristenpoborsky.com/blog/update-your-content/">Update Your Content The Easy Way With AI</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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		<title>Building Your Business Doesn&#8217;t Require a PhD</title>
		<link>https://kristenpoborsky.com/blog/building-your-business-doesnt-require-a-phd/</link>
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		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Thu, 28 Jul 2022 00:00:00 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[Business Builder and Manager]]></category>
		<category><![CDATA[Online Business Builder & Accelerator]]></category>
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					<description><![CDATA[<p>One of my friends sent me a link to an article the other day that got me thinking. I have heard the same thing from so many prospective clients too and what is going on here? Here&#8217;s the short version of the article: &#8220;I am so frustrated with my VA, she  keeps missing things.&#8221;   [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/building-your-business-doesnt-require-a-phd/">Building Your Business Doesn&#8217;t Require a PhD</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
]]></description>
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									<p><span style="color: #333333;"><em><strong>One of my friends sent me a link to an article the other day that got me thinking. I have heard the same thing from so many prospective clients too and what is going on here?</strong></em></span></p><p><span style="color: #333333;">Here&#8217;s the short version of the article:</span></p><p><span style="color: #333333;">&#8220;I am so frustrated with my VA, she  keeps missing things.&#8221;   Or more commonly in this biz, &#8220;I have worked with 3 VA&#8217;s and I still haven&#8217;t found the right person.&#8221;</span></p><p><span style="color: #333333;">The post goes on to say that this is a red flag and goes deeper into the conversation.   She specifically them for examples of why they are having this issue.  </span></p><p><span style="color: #333333;">What she most often uncovers is that the issue is that the client doesn&#8217;t have a strategic business plan to build their business and they end up blaming the VA for the lack of success or progress.</span></p><p><span style="color: #333333;">I couldn&#8217;t agree more!</span></p><p><span style="color: #333333;">How do you get from point A to point B without a roadmap?  </span></p><p><span style="color: #333333;">You can&#8217;t without getting lost. One of the most important things you need  is to have a strategic plan in place to run your business and here&#8217;s the good news:</span></p><h2 style="text-align: center;"><span style="color: #333333;"><strong><span style="font-family: helvetica;">Building your business doesn&#8217;t require a PhD</span></strong></span></h2><p><span style="color: #333333;"><em><strong>It&#8217;s really quite simple:  it&#8217;s is all about getting back to basics, your commitment, and being consistent</strong>.</em>  </span></p><p><strong><span style="color: #333333;">All it takes is a simple strategy:</span></strong></p><p style="padding-left: 40px;"><span style="color: #333333;">→ A website to showcase your services and/or product(s)</span></p><p style="padding-left: 40px;"><span style="color: #333333;">→ A plan in place where you create high-quality content for your website and social media&#8230;</span></p><p style="padding-left: 40px;">→ Automate your content marketing so you don&#8217;t waste time doing it all yourself.</p><p style="padding-left: 40px;"><span style="color: #333333;">→ Make more offers = more sales</span></p><p style="padding-left: 40px;"><span style="color: #333333;">→ A strategic email marketing plan in place where you stay top of mind</span></p><h2 style="padding-left: 40px; text-align: center;"><span style="color: #333333;"><strong><span style="font-family: helvetica;">Do you need a fancy website?  Nope.</span></strong></span></h2><h2 style="text-align: center;"><span style="color: #333333;"><strong><span style="font-family: helvetica;">Do you need to be out there 24/7 selling your stuff everywhere online?  Nope.</span></strong></span></h2><p><span style="color: #333333;">It&#8217;s all about following this simple strategy that really works and no, it&#8217;s not rocket science either.  </span></p><p><span style="color: #333333;">You can get the basics from education like <span style="text-decoration: underline; color: #0000ff;"><a style="color: #0000ff; text-decoration: underline;" href="https://www.findcourses.com/prof-dev/top-10/top-10-sales-courses-18435" target="_blank" rel="noopener">sales training</a></span> that could provide you with strategies to get started</span></p><p><span style="color: #333333;">Stop thinking that you have to be everywhere and all things to all people.  Just stick to the basics and remember to be yourself.  Listen closely to your soul and find your voice.  You&#8217;ll know when you do because things will start to happen.</span></p><h2 style="text-align: center;"><span style="color: #333333;"><strong><span style="font-family: helvetica;">Website + Opt-in + Automated Marketing + Consistent Content Creation = Success</span></strong></span></h2><p><span style="color: #333333;">The most important thing you have to remember is that it takes commitment and it (success) doesn&#8217;t just happen magically overnight.  </span></p><p><span style="color: #333333;">I heard this originally from people I respect as internet marketers and I have seen it happen with my own eyes. </span></p><p><span style="color: #333333;">The people who end up being successful in this business master the basics and they keep on doing it because it works.  They don&#8217;t give up when it seems tough and the results aren&#8217;t what they would like.  They know that they are in it for the long term and just keep at it.</span></p><p><span style="color: #333333;">It&#8217;s time for all of us to get back to the basics and stick with the plan.</span></p><h3 style="text-align: center;"><span style="color: #333333;"><strong><span style="font-family: helvetica;">What&#8217;s holding you back from your success?</span></strong></span></h3>								</div>
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		<p>The post <a href="https://kristenpoborsky.com/blog/building-your-business-doesnt-require-a-phd/">Building Your Business Doesn&#8217;t Require a PhD</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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		<title>How to Create an Awesome Onboarding Experience For Your Online Course</title>
		<link>https://kristenpoborsky.com/blog/create-an-awesome-onboarding-experience/</link>
		
		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Tue, 05 Jul 2022 15:00:00 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Course Creation]]></category>
		<category><![CDATA[Marketing Articles and Resources]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Product Creation]]></category>
		<guid isPermaLink="false">https://kristenpoborsky.com/?p=15204</guid>

					<description><![CDATA[<p>In this short video, I answer the question of how do I create an awesome onboarding experience for your online course. One of the most important and often overlooked parts of creating a course is to make sure that you create an awesome onboarding experience for your students. I&#8217;m sharing my best tips from working [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/create-an-awesome-onboarding-experience/">How to Create an Awesome Onboarding Experience For Your Online Course</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="15204" class="elementor elementor-15204" data-elementor-post-type="post">
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									<p>In this short video, I answer the question of how do I create an awesome onboarding experience for your online course.</p><p>One of the most important and often overlooked parts of creating a course is to make sure that you create an awesome onboarding experience for your students.</p><p>I&#8217;m sharing my best tips from working with thousands of students in my online courses so that you can give your students a WOW experience starting day one of your online course.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Take the Course Creator Quiz and Find Out If You're Ready to Create a Course</h2>				</div>
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															<img decoding="async" width="700" height="400" src="https://kristenpoborsky.com/wp-content/uploads/2022/06/Course-Creator-Quiz-Image.png" class="attachment-large size-large wp-image-14621" alt="" srcset="https://kristenpoborsky.com/wp-content/uploads/2022/06/Course-Creator-Quiz-Image.png 700w, https://kristenpoborsky.com/wp-content/uploads/2022/06/Course-Creator-Quiz-Image-300x171.png 300w" sizes="(max-width: 700px) 100vw, 700px" />															</div>
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									<span class="elementor-button-text">TAKE THE QUIZ AND FIND OUT!</span>
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		<p>The post <a href="https://kristenpoborsky.com/blog/create-an-awesome-onboarding-experience/">How to Create an Awesome Onboarding Experience For Your Online Course</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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		<title>What Income Can I Make With My Course?</title>
		<link>https://kristenpoborsky.com/blog/what-income-can-i-make-with-my-course/</link>
		
		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Fri, 03 Jun 2022 23:38:38 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Course Creation]]></category>
		<category><![CDATA[Marketing Articles and Resources]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Product Launch]]></category>
		<guid isPermaLink="false">https://kristenpoborsky.com/?p=14619</guid>

					<description><![CDATA[<p>Many of you who are thinking about creating an online course might be wondering&#8230;what income can I make with an online course? I recently did a webinar where I shared with my attendees how much money they could make per hour if they were to replace their 1:1 services with a course. It was an [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/what-income-can-i-make-with-my-course/">What Income Can I Make With My Course?</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="14619" class="elementor elementor-14619" data-elementor-post-type="post">
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									<p>Many of you who are thinking about creating an online course might be wondering&#8230;what income can I make with an online course?</p><p>I recently did a webinar where I shared with my attendees how much money they could make per hour if they were to replace their 1:1 services with a course.</p><p>It was an a-ha moment that changed a lot of their preconceived ideas about efficient ways to serve their customers.</p><p>Watch this short video where I share what happens to your income when you stop trading dollars for hours and create a course where you can serve more people.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Wondering If You Are Ready To Create An Online Course?</h2>				</div>
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															<img decoding="async" width="700" height="400" src="https://kristenpoborsky.com/wp-content/uploads/2022/06/Course-Creator-Quiz-Image.png" class="attachment-large size-large wp-image-14621" alt="" srcset="https://kristenpoborsky.com/wp-content/uploads/2022/06/Course-Creator-Quiz-Image.png 700w, https://kristenpoborsky.com/wp-content/uploads/2022/06/Course-Creator-Quiz-Image-300x171.png 300w" sizes="(max-width: 700px) 100vw, 700px" />															</div>
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						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">GET STARTED HERE!</span>
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		</section>
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		<p>The post <a href="https://kristenpoborsky.com/blog/what-income-can-i-make-with-my-course/">What Income Can I Make With My Course?</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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		<title>Entrepreneur Mindset: Learn from the past but don&#8217;t dwell on it&#8230;</title>
		<link>https://kristenpoborsky.com/blog/learn-from-the-past/</link>
					<comments>https://kristenpoborsky.com/blog/learn-from-the-past/#respond</comments>
		
		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Tue, 11 Jan 2022 22:42:00 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Online Business]]></category>
		<guid isPermaLink="false">https://kristenpoborsky.com/learn-from-the-past/</guid>

					<description><![CDATA[<p>In business and in life we all learn valuable lessons. Some easy and some hard&#8230; I&#8217;ve found that it is important to take the lessons I&#8217;ve learned and use them wisely to grow and get better at what I do. The trick is to make sure that you learn from the past and don&#8217;t end [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/learn-from-the-past/">Entrepreneur Mindset: Learn from the past but don&#8217;t dwell on it&#8230;</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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									<p><span style="font-size: 16px; color: #000000;">In business and in life we all learn valuable lessons.</span></p><p><span style="font-size: 16px; color: #000000;">Some easy and some hard&#8230;</span></p><p><span style="font-size: 16px; color: #000000;">I&#8217;ve found that it is important to take the lessons I&#8217;ve learned and use them wisely to grow and get better at what I do.</span></p><p><span style="font-size: 16px; color: #000000;">The trick is to make sure that you learn from the past and don&#8217;t end up dwelling on it for long.</span></p><p><span style="font-size: 16px; color: #000000;">In short&#8230;learn the lesson, tuck it away and move on.</span></p><p><span style="font-size: 16px; color: #000000;">I&#8217;ve made many mistakes in my career and life.  Divorce, gotten fired, worked with the wrong people to name just a few.  A couple years ago, I found myself wildly successful with a huge team and a big list of clients.</span></p><p><span style="font-size: 16px; color: #000000;">I was miserable&#8230;I was working like a dog and nobody was happy.</span></p><p><span style="font-size: 16px; color: #000000;">I ended up burnt out, firing a good portion of my team and my clients.  Then I took a rest so I could see what wasn&#8217;t working and how to fix that so it wouldn&#8217;t happen again.</span></p><p><span style="font-size: 16px; color: #000000;">I learned from those mistakes I made&#8230;working with clients who I couldn&#8217;t please no matter what, the wrong people on my team and not having the right systems in place.</span></p><p><span style="font-size: 16px; color: #000000;">One by one I tackled those things and grew my business back to a more manageable level.  </span></p><p><span style="font-size: 16px; color: #000000;">Now I have a small but mighty team  &#8211; there are 5 of us.  We work with great clients who are easy to please and do the work required of them.   And most of all, everyone is happy.</span></p><p><span style="font-size: 16px; color: #000000;">Yes, we still get a few clients who aren&#8217;t the right fit but we are quick to recognize this, finish our work with them and politely send them on their way.</span></p><p><span style="font-size: 16px; color: #000000;">When I started doing this, I realized how much easier and more fun work became.</span></p><p><span style="font-size: 16px; color: #000000;">I&#8217;ve learned to to take the lessons from yesterday and use them to my advantage.</span></p><p><span style="font-size: 16px; color: #000000;"><img decoding="async" class="aligncenter size-full wp-image-7298" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Use-Your-Lessons-to-Your-Advantage.png" alt="Use Your Lessons to Your Advantage" width="560" height="315" /></span></p><p><span style="font-size: 16px; color: #000000;">You know&#8230;those successes, failures, mistakes or whatever they may be for you.</span></p><p><span style="font-size: 16px; color: #000000;">Use them to your advantage.</span></p><p><span style="font-size: 16px; color: #000000;">Avoid dragging them around and allowing them to weigh you down or stop your progress.</span></p><p><span style="font-size: 16px; color: #000000;">Instead look at them as gifts, as an opportunity for a fresh start.</span></p><p><span style="font-size: 16px; color: #000000;"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-7299" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Mistake-are-an-opportunity-for-a-fresh-start.png" alt="Mistakes are an opportunity for a fresh start" width="560" height="315" /></span></p><p><span style="font-size: 16px; color: #000000;">What ever they may be, use them as lessons or as guide posts on your journey as an entrepreneur.  They are truly gifts that can help you to get you to where you want to go.</span></p><p><span style="font-size: 16px; color: #000000;"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-7300" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Have-your-past-be-a-school-master-not-a-club.png" alt="Have your past be a school master not a club" width="560" height="315" />I know, I&#8217;ve been on both sides.  I&#8217;ve wallowed in misery, I&#8217;ve cried, I&#8217;ve thought about quitting when things got tough.  </span></p><p><span style="font-size: 16px; color: #000000;">And I&#8217;m certain I&#8217;ll make more mistakes and have more things I need to learn on this entrepreneurial journey.</span></p><p><span style="font-size: 16px; color: #000000;">I will pick myself up and use them to my advantage and I urge you to do the same thing.  Learn from the past, use it to your advantage.</span></p><p><span style="font-size: 16px; color: #000000;">What&#8217;s holding you back?</span></p>								</div>
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									<p style="text-align: center;">We&#8217;ve created a roadmap for Coaches and Healer&#8217;s who want to create content that helps them grow their audience online, get them off of social media and onto their list so that they can turn them into customers.</p>								</div>
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		<p>The post <a href="https://kristenpoborsky.com/blog/learn-from-the-past/">Entrepreneur Mindset: Learn from the past but don&#8217;t dwell on it&#8230;</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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		<title>Infusionsoft Tip &#038; Tricks: Creating a Simple Lead Capture Form</title>
		<link>https://kristenpoborsky.com/blog/creating-a-simple-lead-capture-form/</link>
					<comments>https://kristenpoborsky.com/blog/creating-a-simple-lead-capture-form/#respond</comments>
		
		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Tue, 30 Nov 2021 15:00:00 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Infusionsoft]]></category>
		<category><![CDATA[List building]]></category>
		<category><![CDATA[Marketing Articles and Resources]]></category>
		<guid isPermaLink="false">https://kristenpoborsky.com/creating-a-simple-lead-capture-form/</guid>

					<description><![CDATA[<p>If you&#8217;re an Infusionsoft application owner you may be wondering how to improve your marketing to your leads. You may already know that building email list so that you can market and sell to your prospects is one of your most important marketing activities. It is the easiest way for you to build a relationship [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/creating-a-simple-lead-capture-form/">Infusionsoft Tip &#038; Tricks: Creating a Simple Lead Capture Form</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
]]></description>
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									<p>If you&#8217;re an Infusionsoft application owner you may be wondering how to improve your marketing to your leads.</p><p>You may already know that building email list so that you can market and sell to your prospects is one of your most important marketing activities.</p><p>It is the easiest way for you to build a relationship with and keep in touch with prospects who have interest in your digital products and/or services.</p><p>However, knowing exactly what to do with your new leads after they&#8217;ve joined your email list is critical to building that initial relationship so that you can convert them into paying customers.</p><p>Imagine having 1000 brand new prospects from multiple sources and they are all jumbled together in your campaign software&#8230;.yikes!</p><p>Imagine having no idea what brought them to your site or what their interests are, you just know you have those 1000 names.</p><p>Or&#8230;imagine having those same 1000 prospects who are organized and tagged appropriately so you can market to them so that they are moved from prospect to happy customer.</p><p>I&#8217;ve created following tutorial where I’m going to walk you through the steps of setting up a simple lead capture form in your Infusionsoft application.</p><p>For today’s example, we are going to pretend that you have an ebook you are giving free in exchange for your prospect&#8217;s information.</p><p style="padding-left: 40px;"><strong>Step One: </strong> Log into your Infusionsoft application and head on over to the campaign builder.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/start.jpg"><img loading="lazy" decoding="async" class=" size-full wp-image-4015 aligncenter" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/start.jpg" alt="start" width="641" height="323" /></a></p><p>This will bring you inside the Campaign builder where you will see a  list of all your campaigns that have been built and deployed.</p><p style="padding-left: 40px;"><strong>Step #2:</strong> You will click in the top left-hand corner on the white box that says Get Campaign Templates.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/templates.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4016" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/templates.jpg" alt="templates" width="600" height="170" /></a></p><p style="padding-left: 40px;"><strong>Step #3:</strong> You will be directed to a screen full of lots of templates. Scroll through a few pages until you see the <b>“Simple Lead Capture”</b> box.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/simplelead_temp.jpg"><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-4017" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/simplelead_temp-300x191.jpg" alt="simplelead_temp" width="300" height="191" /></a></p><p>When you click on the box, it will show this menu and you simply click <b>Install</b>:</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/install.jpg"><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-4018" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/install-300x204.jpg" alt="install" width="300" height="204" /></a></p><p style="padding-left: 40px;"><strong>Step #4:</strong> Once the campaign template is installed, it will return you to the list screen and you’ll see the campaign created and you can double click on it to open it to the next section.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/backtolist.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4019" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/backtolist.jpg" alt="backtolist" width="600" height="170" /></a></p><p>It will open up to this screen with the basic format in place. Double click on the <b>New Lead Sequence</b>.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/doubleclick.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4020" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/doubleclick.jpg" alt="doubleclick" width="700" height="308" /></a></p><p>After double-clicking, it will open up to the following screen and you’ll want to double click on the <b>New Lead</b> checkmark button:</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/newleadclick.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4021" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/newleadclick.jpg" alt="newleadclick" width="369" height="285" /></a></p><p style="padding-left: 40px;"><strong>Step #5:</strong> This will open up the correspondence where you are going to create for your new leads to see once they have entered and confirmed their information.</p><p style="padding-left: 40px;">This email will automatically go out. You can put the link to your free ebook here or the link to the page where they will download it from.</p><p style="padding-left: 40px;">Fill it out with whatever information you want.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/filloutsection.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4022" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/filloutsection.jpg" alt="filloutsection" width="500" height="393" /></a></p><p style="padding-left: 40px;"><strong>Step #6:</strong> Once you have the email set up the way you want it, look up in the top left-hand corner where it says Draft.</p><p style="padding-left: 40px;">Click this to change it to Ready and it will also turn it green.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/draft.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4024" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/draft.jpg" alt="draft" width="562" height="379" /></a></p><p>On the opposite side, after you change the draft to ready, click on the blue <b>Back to Sequence</b> button on the right-hand side:</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/backtosequence.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4025" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/backtosequence.jpg" alt="backtosequence" width="262" height="149" /></a></p><p>Once back to Sequence, you’ll also change the draft to ready and then click <b>Back to Campaign.</b></p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/ready.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4023" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/ready.jpg" alt="ready" width="500" height="183" /></a></p><p style="padding-left: 40px;"><strong>Step 7:</strong> At this point, you are now ready to publish your Infusionsoft campaign.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/publish.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4026" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/publish.jpg" alt="publish" width="500" height="217" /></a></p><p style="padding-left: 40px;"><strong>Step #8:</strong> The last thing you’ll want to do is grab the code to install on your website. To do this, click on the campaign again to get the following menu and click on the <b>Simple Lead Capture</b> icon.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/gettocodesection.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4027" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/gettocodesection.jpg" alt="gettocodesection" width="500" height="402" /></a></p><p>You’ll see the simple form that will be placed on your website.</p><p>The last tab is called <b>Code</b>, click on that.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/code_img.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4028" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/code_img.jpg" alt="code_img" width="500" height="244" /></a></p><p>Copy the Javascript Snippet and place that on your website.</p><p><a href="https://kristenpoborsky.com/wp-content/uploads/2021/03/javascript_img.png"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-4029" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/javascript_img.png" alt="javascript_img" width="500" height="352" /></a></p><p>And that’s it!</p><p>You are all ready to start capturing leads and give away that ebook or whatever else it is you have promised your followers.</p>								</div>
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		<p>The post <a href="https://kristenpoborsky.com/blog/creating-a-simple-lead-capture-form/">Infusionsoft Tip &#038; Tricks: Creating a Simple Lead Capture Form</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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		<title>11 crucial elements your home page needs</title>
		<link>https://kristenpoborsky.com/blog/11-crucial-elements-your-home-page-needs/</link>
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		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Mon, 29 Jul 2019 22:00:43 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Website]]></category>
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					<description><![CDATA[<p>I want you to think of your website’s home page’s primary job is to conduct an interview for you.   Every time someone visits your home page they are doing the following. Critiquing what your site looks like. Critiquing your copy. Establishing an opinion of whether or not you can help them solve their most pressing [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/11-crucial-elements-your-home-page-needs/">11 crucial elements your home page needs</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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<p class="wp-block-paragraph"><strong>I want you to think of your website’s home page’s primary job is to conduct an interview <em>for you</em></strong>.  </p>

<p class="wp-block-paragraph">Every time someone visits your home page they are doing the following.</p>

<p class="wp-block-paragraph">Critiquing what your site looks like.</p>

<p class="wp-block-paragraph">Critiquing your copy.</p>

<p class="wp-block-paragraph">Establishing an opinion of whether or not you can help them solve their most pressing problem(s).</p>

<p class="wp-block-paragraph">Deciding if you are worth getting to know further by either consuming your content or joining your list.</p>

<p class="wp-block-paragraph">And most importantly, if you are worth doing business with.</p>

<p class="wp-block-paragraph">Do you think your homepage is making the right impression during this interview of sorts?</p>

<p class="wp-block-paragraph">In this article, I share the 11 crucial elements your home page should have if you want it to help you conquer that interview and help build your coaching practice.</p>

<ol class="wp-block-list">
<li>Quickly and clearly tells visitors how you can help them.</li>
<li>Video introduction.</li>
<li>How to contact you.</li>
<li>A well-thought-out customer journey.</li>
<li>An overview of who you are.</li>
<li>An overview of your services.</li>
<li>Client testimonials.</li>
<li>Great design including high-quality images.</li>
<li>Most recent blog posts.</li>
<li>A clear call to action.</li>
<li>Social media links.<br /><br /></li>
</ol>

<p class="wp-block-paragraph">Let’s dive deeper into each of these 11 elements deeper so you can use them to spiff up your home page.<br /><br /></p>

<h3><strong>Element #1:  Your home page needs to quickly and clearly tells your visitors how you can help them.</strong></h3>

<p class="wp-block-paragraph">You only have a few seconds to make that first impression. Just like you want to make that good impression face to face, you have to do the same on your website.</p>

<p class="wp-block-paragraph"><strong>Three key things on your website will help do this for you</strong></p>

<p class="wp-block-paragraph">Your header image and copy.</p>

<ul class="wp-block-list">
<li>Your introductory title.</li>
<li>Your introductory paragraph.</li>
<li>Video introduction<br /><br /></li>
</ul>

<p class="wp-block-paragraph">Each of these must clearly let your visitors know that they are in the right place and you are the right person to help them solve the problem they are struggling with.</p>

<p class="wp-block-paragraph"><strong><em>Here&#8217;s an example of a highly successful multiple 6-figure relationship coach&#8217;s first impression on a website:</em></strong></p>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" class="wp-image-13135" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/screencapture-toddcreager-2019-07-23-16_17_03-copy-758x1024.png" alt="" /></figure>
</div>

<h3><strong><br />Element #2:  Video Introduction</strong></h3>

<p class="wp-block-paragraph">This element helps you with #1 and builds a connection with your visitors.  You want to include a quick introductory video that explains quickly who you are, your philosophy, and how you can help.</p>

<p class="wp-block-paragraph">This gives visitors more of a connection with you and a better understanding of your personality.  People buy based more upon emotions rather than logic. So if you can build a sense of connection and rapport they will be more likely to stay on your site and move to the next step in your customer journey.</p>

<p class="wp-block-paragraph"><strong><em>Here&#8217;s an example of a video from a branding coach&#8217;s website we designed for her:</em></strong></p>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" class="wp-image-13137" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Ann-Bennett-Home-Page-Video-1024x618.png" alt="" /></figure>
</div>

<h3><strong><br />Element #3:  How to contact you</strong></h3>

<p class="wp-block-paragraph">How many times have you been in need of tech support or customer service, but couldn&#8217;t get someone on the phone to save your life?</p>

<p class="wp-block-paragraph">Don&#8217;t put your prospects in the same position.</p>

<p class="wp-block-paragraph">Visitors should be able to find your contact information easily on your homepage. Most commonly found in the footer (like in the example from our website above), your homepage should include a mailing address, email address, and phone number in case someone is interested in reaching you.</p>

<div class="wp-block-image">
<figure class="aligncenter is-resized"><a href="https://kristenpoborsky.kartra.com/page/profitablewebsite" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" class="wp-image-13123" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Profitable-Website-Checklist-Image.png" alt="11 crucial elements your home page needs" width="563" height="300" /></a></figure>
</div>

<p class="wp-block-paragraph">People want to work with people. Having this information readily available offers comfort by letting people know they can get a hold of someone if need be and also adds credibility, making it clear that this is the homepage of a legitimate business.</p>

<p class="wp-block-paragraph"><strong><em>Here&#8217;s an example where we have included contact information on a homepage of a business coach&#8217;s website:</em></strong></p>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" class="wp-image-13138" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Contact-Rich-screenshot-1024x366.png" alt="" /></figure>
</div>

<h3><strong><br />Element #4:  A well-thought-out customer journey.</strong></h3>

<p class="wp-block-paragraph">You want someone to arrive on your website and know exactly what to do next and/or where they can find the information they want and need quickly and without being confused.</p>

<p class="wp-block-paragraph">Your customer journey should also reflect your customer&#8217;s typical behavior highlighting their problem and then bringing the pages they should visit as their next logical step. </p>

<p class="wp-block-paragraph">For example, if you are a business coach and you work with 3 types of clients, you should highlight each type of client, their typical problems, and then where they should go next to get more information on how to solve it.</p>

<p class="wp-block-paragraph">The next step can be a service or product page or even a piece of content.  The rule of thumb is that on every page you take them to there should be the next logical steps.</p>

<p class="wp-block-paragraph">The goal of your customer journey should be to bring them closer to making a buying decision, to get them on your list, or to pick up the phone (or email) you to get into a conversation.</p>

<p class="wp-block-paragraph"><strong><em>Here&#8217;s an example of three options for a customer journey experience from https://incedogroup.com website:</em></strong></p>

<div class="wp-block-image">
<figure class="aligncenter"><img decoding="async" class="wp-image-13139" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/linda-customer-journey-1024x519.png" alt="" /></figure>
</div>

<h3><strong><br />Element #5:  An overview of who you are.</strong></h3>

<p class="wp-block-paragraph">Having a short paragraph about who you are and the benefit of working with you compliments what you have in your header image, your intro paragraphs and your video.  Ideally, the content on each of these sections should all say pretty much the same thing. </p>

<p class="wp-block-paragraph">Doing this will reinforce your message and let them know that they are in the right place.  Include a button or link that will take them to your about page.</p>

<p class="wp-block-paragraph"><strong><em>Here&#8217;s an example of a great about paragraph:</em></strong></p>

<figure class="wp-block-image"><img decoding="async" class="wp-image-13140" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/about-todd-creager-1024x428.png" alt="" /></figure>

<h3><strong><br />Element #6:  An overview of your services and or products</strong></h3>

<p class="wp-block-paragraph">While your introduction section gives people an idea of what you do and how you can help them, having a services section where they can see what kind of services or products you sell helps them take the next logical step from your home page to another area on your site.</p>

<p class="wp-block-paragraph">Ideally, you want to make each of these simple a very short paragraph in a button to go and learn more.</p>

<p class="wp-block-paragraph"><strong><em>Here&#8217;s an example of a product section:</em></strong></p>

<figure class="wp-block-image"><img decoding="async" class="wp-image-13141" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/rich-gaines-programs-1024x573.png" alt="" /></figure>

<h3><strong><br />Element #7:  Include a maximum of 3-5 client testimonials.</strong></h3>

<p class="wp-block-paragraph">According to <a href="https://spiegel.medill.northwestern.edu/how-online-reviews-influence-sales/">Spiegel Research Center</a>, displaying reviews on your homepage and elsewhere on your site can increase conversion rates by 270%.</p>

<p class="wp-block-paragraph">Visitors to your site consider these to be social proof that you are good at what you do. However, you don’t need to go overboard and have a lot of reviews/ testimonials.  </p>

<div class="wp-block-image">
<figure class="aligncenter is-resized"><a href="https://kristenpoborsky.kartra.com/page/profitablewebsite" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" class="wp-image-13123" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Profitable-Website-Checklist-Image.png" alt="" width="563" height="300" /></a></figure>
</div>

<p class="wp-block-paragraph"><a href="https://spiegel.medill.northwestern.edu/how-online-reviews-influence-sales/">Spiegel Research Center</a> says that having more reviews isn’t better. They say that the benefit of additional reviews begins diminishing rapidly after the first five reviews.</p>

<p class="wp-block-paragraph">As a rule of thumb, we tell our clients to give us 3-5 testimonials for a home page when working on a project together.</p>

<p class="wp-block-paragraph"><strong><em>Here&#8217;s a very simple testimonial example:</em></strong></p>

<figure class="wp-block-image"><img decoding="async" class="wp-image-13142" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/testimonials-Kristen-Poborsky-1024x329.png" alt="" /></figure>

<h3><strong><br />Element #8:  Great design including high-quality images.</strong></h3>

<p class="wp-block-paragraph">A poorly designed page or one that looks like it was built ages ago won’t do anything for your image.  Remember when I said that your homepage is conducting an interview for you?</p>

<p class="wp-block-paragraph">Just like you wouldn’t go to an interview wearing a 10-year-old suit, or in ratty or torn jeans, you shouldn’t have an out-of-date home page or one that doesn’t look polished and professional.</p>

<p class="wp-block-paragraph">That goes for images on your home page.  Stock images are okay, ideally, you want to have high-quality images of yourself on your home page.</p>

<p class="wp-block-paragraph">Using real photos of you, (your team if you have one) and your office on your homepage shares a behind-the-scenes picture of what people can expect when working with you and further builds rapport.  </p>

<p class="wp-block-paragraph"><strong><em>Having great headshots, images, and graphics greatly enhance your home page as you can see in this example:</em></strong></p>

<figure class="wp-block-image"><img decoding="async" class="wp-image-13143" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/screencapture-incedogroup-2019-07-23-16_17_37-copy-701x1024.png" alt="" /></figure>

<h3><strong><br />Element #9:  Most recent blog posts.</strong></h3>

<p class="wp-block-paragraph">I&#8217;m passionate about creating content because I know when done right, it helps my coaching clients to fill their practices.   That being said, when we design a home page for our clients I always recommend that they have the three most recent blog posts highlighted on their homepage.</p>

<p class="wp-block-paragraph">Doing this gets people over to your content and consuming it.   </p>

<p class="wp-block-paragraph">Your content great way to showcase your expertise and to get your visitors on your website to know you better and excited about working with you.</p>

<p class="wp-block-paragraph"><strong><em>Here&#8217;s an example: </em></strong></p>

<figure class="wp-block-image"><img decoding="async" class="wp-image-13144" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Business-growth-by-design-blog-example-1024x615.png" alt="" /></figure>

<h3><strong><br />Element #10:  A clear call to action.</strong></h3>

<p class="wp-block-paragraph">People visit your homepage (and any other page on your site) it should be clear what action you want them to take next.</p>

<p class="wp-block-paragraph">This is key to your well-thought-out customer journey that we covered in Element #4.  Think of your home page as a way to get your visitors to quickly decide if they are in the right place and then to take the next step that is right for them.</p>

<p class="wp-block-paragraph">On your homepage, these calls to actions generally are: </p>

<ul class="wp-block-list">
<li>Going to the next page on your site for more information</li>
<li>Consuming your content on your blog page</li>
<li>Subscribing to get a lead magnet or newsletter </li>
<li>Requesting a consultation either via phone or by email.</li>
</ul>

<p class="wp-block-paragraph">Sit down and decide on what one or two actions you really want people to take when land on your homepage. We generally suggest to our clients that they put contact information in a couple of highly visible places and then focus on getting the visitor to take action by going to other pages on their sites. </p>

<div class="wp-block-image">
<figure class="aligncenter is-resized"><a href="https://kristenpoborsky.kartra.com/page/profitablewebsite" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" class="wp-image-13123" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Profitable-Website-Checklist-Image.png" alt="" width="563" height="300" /></a></figure>
</div>

<p class="wp-block-paragraph">Having more than 1-2 options will only confuse your visitor and clutter your buyer&#8217;s journey.</p>

<h3><strong><br />Element #11:  Social media links.</strong></h3>

<p class="wp-block-paragraph">You want people to check you out, then follow and engage with your company on your social media platforms. </p>

<p class="wp-block-paragraph">Include your social media links in a  consistent place on your site where your visitors will naturally find them.  We like to put them along with social media feeds in our client’s footers along with contact information </p>

<p class="wp-block-paragraph"><strong><em>Just like this example below: </em></strong></p>

<figure class="wp-block-image"><img decoding="async" class="wp-image-13145" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/social-media-kristen-poborsky-1024x429.png" alt="" /></figure>

<p class="wp-block-paragraph">Wrapping up, here are the 11 crucial elements your home page needs to conquer that first interview and help build your coaching practice.</p>

<ol class="wp-block-list">
<li>Quickly and clearly tells visitors how you can help them.</li>
<li>Video introduction.</li>
<li>How to contact you.</li>
<li>A well-thought-out customer journey.</li>
<li>An overview of who you are.</li>
<li>An overview of your services.</li>
<li>Client testimonials.</li>
<li>Great design including high-quality images.</li>
<li>Most recent blog posts.</li>
<li>A clear call to action.</li>
<li>Social media links.</li>
</ol>

<figure class="wp-block-image is-resized"><a href="https://kristenpoborsky.kartra.com/page/profitablewebsite" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" class="wp-image-13123" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Profitable-Website-Checklist-Image.png" alt="" width="563" height="300" /></a></figure>
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		<p>The post <a href="https://kristenpoborsky.com/blog/11-crucial-elements-your-home-page-needs/">11 crucial elements your home page needs</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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		<title>Nine Website Development Mistakes You Should Never Make</title>
		<link>https://kristenpoborsky.com/blog/nine-website-development-mistakes/</link>
					<comments>https://kristenpoborsky.com/blog/nine-website-development-mistakes/#respond</comments>
		
		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Tue, 16 Jul 2019 03:14:55 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing Articles and Resources]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Wordpress]]></category>
		<guid isPermaLink="false">https://kristenpoborsky.com/nine-website-development-mistakes/</guid>

					<description><![CDATA[<p>  Whether you have an existing website or are planning to build a new website,  it&#8217;s important that you put some thought into it. According to 2019 small business statistics from G2 Crowd, 83% of business owners feel that having a website will give them a competitive advantage. I have to agree with these statistics. [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/nine-website-development-mistakes/">Nine Website Development Mistakes You Should Never Make</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
]]></description>
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									<p> </p>

<p class="wp-block-paragraph">Whether you have an existing website or are planning to build a new website,  it&#8217;s important that you put some thought into it.</p>
<p></p>
<p class="wp-block-paragraph">According to 2019 small business statistics from G2 Crowd, 83% of business owners feel that having a website will give them a competitive advantage.</p>
<p></p>
<p class="wp-block-paragraph">I have to agree with these statistics.</p>
<p></p>
<p class="wp-block-paragraph">As a marketing strategist and implementor my team I get to work closely with a number of coaches so I see the value of having a  website that helps to market their business.</p>
<p></p>
<p class="wp-block-paragraph">Having the right website enhances their business greatly and gives them the marketing platform that they need to capture leads, make sales, and grow their business.</p>
<p></p>
<p class="wp-block-paragraph">Think of your website as being the home base for all of your marketing efforts.</p>
<p></p>
<p class="wp-block-paragraph">If you don’t have a website or have one that is working to help you build your business, getting this in place should be your #1 priority.</p>
<p></p>
<p class="wp-block-paragraph">Let&#8217;s go over what your website should be doing for you before we dive into the mistakes that you don&#8217;t want to make.<br /><br /></p>
<p></p>
<h2 class="wp-block-heading" style="text-align: center;"><strong>What Your Website Should Be Doing For You</strong></h2>
<p></p>
<p class="wp-block-paragraph">Take a minute and go through this list and carefully consider whether or not your website is doing this for your business.</p>
<p></p>
<ul class="wp-block-list">
<li>Represents your business, engages and educates your ideal clients.</li>
<li>Educates your visitors as to how you can help solve their biggest pain points with your products and services.</li>
<li>Collects leads for you. Are you building your email list?</li>
<li>Converts leads into customers for you.  Do you market to your list weekly? Do you have a way for website visitors to contact you via email or pick up the phone and call you?</li>
<li>Connects your visitors to your social media platforms so they can come and visit you there too.</li>
<li>Full of educational content that leads your visitors to want to work with you by positioning you as the expert in your niche.</li>
</ul>
<p></p>
<p class="wp-block-paragraph"><strong><em>Does your website perform any or all of these important tasks for your business?</em></strong></p>
<p></p>
<p class="wp-block-paragraph">I&#8217;m sure you can see from this list why it is so important to have a website that has each and every one of these 6 elements incorporated into it. When you do, your website will be helping you to market your business 24/7.</p>
<p></p>
<p class="wp-block-paragraph">Let&#8217;s tackle the most common website mistakes coaches make when building their website so that you don&#8217;t make those same mistakes on yours…<br /><br /></p>
<p></p>
<h2 class="wp-block-heading" style="text-align: center;"><strong>9 Common Website Mistakes</strong></h2>
<p></p>
<h3 class="wp-block-heading"><strong><br />Mistake #1: Relying solely on third-party platforms such as social media to function as a website for your business.</strong></h3>
<p></p>
<p class="wp-block-paragraph">Many coaches feel that with all of the marketing and advertising that is available on social media platforms that they don&#8217;t really need a website to build their business.</p>
<p></p>
<p class="wp-block-paragraph">If you&#8217;re one of those who are relying on Facebook or any other social media channels such as Instagram to only build your business you are really missing out on collecting leads and making sales.</p>
<p></p>
<p class="wp-block-paragraph">Why is this so important?</p>
<p></p>
<p class="wp-block-paragraph">The big problem is that you do not own these platforms and you are at the mercy of them when they make changes to their algorithms or content changes.   The people that you gather in your communities on these platforms are there only. You can&#8217;t email them and you haven&#8217;t collected their email lists so you don&#8217;t really own that valuable marketing asset called a lead.</p>
<p></p>
<p class="wp-block-paragraph">This is why you want to get started building a website and make list building one of the main goals for your website.</p>
<p></p>
<h3 class="wp-block-heading"><strong><br />Mistake #2:   Investing in a website that you really don&#8217;t own.</strong></h3>
<p></p>
<p class="wp-block-paragraph">I work with a lot of clients where they come to me and for some reason, they have been working with a web developer who actually owns their website and when they quit working with that person the website goes away.</p>
<p></p>
<p class="wp-block-paragraph">In my opinion, this is the worst thing that you can do for your business because all of your hard work ends up going away when you part ways with the person that you were working with.</p>
<p></p>
<p class="wp-block-paragraph">Here are a few other reasons why you don&#8217;t want to work with someone who owns all of your website properties.</p>
<p></p>
<ul class="wp-block-list">
<li>You lack control which can add up in added cost time and headaches.</li>
</ul>
<p></p>
<ul class="wp-block-list">
<li> It is very difficult to make changes because you have to go through them and it could end up taking a lot of extra time.</li>
</ul>
<p></p>
<ul class="wp-block-list">
<li>It can be very expensive to have to go through them exclusively to make a small change that you could have made yourself.</li>
</ul>
<p></p>
<p class="wp-block-paragraph"><strong><em>Here&#8217;s an example from a client of mine:</em></strong></p>
<p></p>
<p class="wp-block-paragraph">Susan, a business coach had a very successful company and had a really good looking website. However, she was looking around for some new help to develop her website and her marketing further and she went with a big marketing agency.   </p>
<p></p>
<p class="wp-block-paragraph">What ended up happening is that they own her website and all of her marketing collateral. she ended up being unhappy with the performance and wanted to change where she could have more control over the timing of changes and working closely with someone one-on-one which was more of her style.</p>
<p></p>
<p class="wp-block-paragraph">When Susan parted ways with the marketing agency she was left with nothing and her old website where she had built up all of her SEO  juice was gone.</p>
<p></p>
<p class="wp-block-paragraph">Susan then had to start all over from scratch and losing all of that great SEO juice caused her website traffic to virtually be non-existent.</p>
<p></p>
<p class="wp-block-paragraph"> Make sure that you own your own website it is on your own hosting and you have all the control over all of the passwords and content there in the same could be said for all of your social media platforms your email marketing and list building as well.</p>
<p><a href="https://kristenpoborsky.kartra.com/page/profitablewebsite"><img loading="lazy" decoding="async" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Profitable-Website-Checklist-Image.png" alt="" width="640" height="341" /></a></p>
<p></p>
<h3 class="wp-block-heading"><strong><br />Mistake #3: Building a website without a strategy in place.</strong></h3>
<p></p>
<p class="wp-block-paragraph">Having a plan in place where you define your goal, your audience, your content and even how you measure is so important to the success of your website helping you to market your business.<br /><br /></p>
<p></p>
<p style="text-align: center;"><strong> Here&#8217;s a list of things that you should take into consideration when building your  website:</strong></p>
<p></p>
<ol class="wp-block-list">
<li> Who is your ideal client audience?</li>
<li> What is the goal or goals of your website</li>
<li> What kind of functionality do you need for your website</li>
<li> What kind of customer Journey do you want to provide for your website  visitors</li>
</ol>
<p></p>
<p class="wp-block-paragraph">A pretty website without a strategy will do nothing to help you build your business.</p>
<p></p>
<h3 class="wp-block-heading" style="text-align: left;"><strong><br />Mistake #4: Building a website that doesn&#8217;t reflect your branding</strong></h3>
<p></p>
<p class="wp-block-paragraph">The bottom line is that one platform doesn&#8217;t match the other it confuses your audience. </p>
<p></p>
<p class="wp-block-paragraph">You may already have your branding in place or an idea of how you would like your branding to look.   Everything should be consistent between your online and your offline branding across all platforms.</p>
<p></p>
<p class="wp-block-paragraph">The other consideration here is that you want to have a clean and simple design and not make it overly complicated.   You want to be smart about what colors, fonts, design elements, white space and how you use them all to create your overall design.</p>
<p></p>
<p class="wp-block-paragraph">This is where having a professional design team that will create a mock-up of your website before getting even started really helps to build a better website for your business.   </p>
<p></p>
<p class="wp-block-paragraph">This step is the most essential part of our website and digital marketing services that we do for our clients. </p>
<p></p>
<h3 class="wp-block-heading"><strong><br />Mistake #5: Not having any or unclear call to actions</strong></h3>
<p></p>
<p class="wp-block-paragraph">Remember how we talked about what the goals are for your website?   You must clearly state what you want your website visitors to do. Believe it or not, people want to be told what action to take.</p>
<p></p>
<p class="wp-block-paragraph">You should take a look at every single page on your website, and think about where and how you can add a call to action.</p>
<p></p>
<p class="wp-block-paragraph">If list building is an important goal for your site, then you want to make sure that you have things like forms alert bars pop-up any kind of lead form that you have should be prominent and click Worthy.</p>
<p></p>
<p class="wp-block-paragraph">If you want people to pick up the phone and call you then you need to put your contact information in a prominent place on your website.   Actually, you&#8217;re going to want your contact information in a couple of places on every single page of your website.</p>
<p></p>
<h3 class="wp-block-heading"><strong><br />Mistake #6:   Focusing more on the creative aspects than the goals of your website</strong></h3>
<p></p>
<p class="wp-block-paragraph">As I have mentioned before, the main goal of your website should be to collect and convert leads.</p>
<p></p>
<p class="wp-block-paragraph">You can&#8217;t rely on a pretty website to collect and convert leads for you. Your website has an important job to play in helping you to market and build your business.  It must present visitors with the right information and give them the next steps. This is how you create an effective and user-friendly experience for your visitors.</p>
<p></p>
<p class="wp-block-paragraph">You must engineer your content layout and design to support that.</p>
<p></p>
<p class="wp-block-paragraph">The bottom line is that you want your website to be a lead-generating, customer-converting machine that helps to build your business.</p>
<p></p>
<h3 class="wp-block-heading"><strong><br />Mistake #7: Your website isn&#8217;t properly built for mobile browsing</strong></h3>
<p></p>
<p class="wp-block-paragraph">Did you know that 30% or more of all website traffic these days comes from a mobile phone or a tablet?</p>
<p></p>
<p class="wp-block-paragraph">The number of mobile browsers is increasing every single year and if you haven’t properly optimized your site, you’re essentially turning customers away.</p>
<p></p>
<p class="wp-block-paragraph">When you fail to have a mobile responsive site, you drive away customers, you hinder your search engine ranking and pretty much end up looking unprofessional.</p>
<p></p>
<p class="wp-block-paragraph">Here&#8217;s how to know if your website is responsive or needs a little work use Google&#8217;s mobile-friendly test tool here&#8217;s the link:  <a href="https://search.google.com/test/mobile-friendly">https://search.google.com/test/mobile-friendly</a><br /><br /></p>
<p></p>
<h4 class="wp-block-heading" style="text-align: center;">Here’s how to test your site:</h4>
<p></p>
<p class="wp-block-paragraph">1.   Enter in your URL for your website</p>
<p></p>
<p class="wp-block-paragraph">2. Click Test</p>
<p></p>
<p class="wp-block-paragraph">3. Google will rate your website mobile-friendly nice using a color-coded guide</p>
<p></p>
<p class="wp-block-paragraph">4. Review their list and make a list of changes that you need to make on your website and make those fixes a priority.</p>
<p></p>
<p class="wp-block-paragraph"><strong><em>I highly recommend doing this test at least 2 times a year to make sure your site is working properly.</em></strong></p>
<p><img loading="lazy" decoding="async" src="https://kristenpoborsky.com/wp-content/uploads/2021/03/Profitable-Website-Checklist-Image.png" alt="" width="640" height="341" /></p>
<p></p>
<h3 class="wp-block-heading"><strong><br />Mistake #8: Forgetting to include SEO as part of your strategy</strong></h3>
<p></p>
<p class="wp-block-paragraph">Do you know that there are close to 3.5 billion searches conducted every single day?   The odds are pretty good that there is somebody right now searching for your help.</p>
<p></p>
<p class="wp-block-paragraph">SEO is invaluable.</p>
<p></p>
<p class="wp-block-paragraph">You need to have an online presence supported by organic search. Customers are searching for your business and you need to make sure that they can find you. Just being on social media or having a website is not enough.<br /><br /></p>
<p></p>
<h4 class="wp-block-heading" style="text-align: center;">You need to have these SEO basics in place on your website:</h4>
<p></p>
<p>A keyword for every single page and blog post on your site.<br />Add that keyword to your page title<br />Add that keyword to the page URL.<br />Include the keywords in your content on the page<br />include your keyword on your page images.</p>
<ul class="wp-block-list">
<li>Install the Yoast SEO plugin for WordPress and use it to help you complete the page description in the focus keyword in there and also use it to help you tweak your page content so that it is search engine friendly. </li>
</ul>
<p></p>
<p class="wp-block-paragraph">Besides having the SEO basics in place you need to consider how well your site’s load speed is.  Making sure that your website loads quickly not only improves the customer experience it also impresses Google.</p>
<p></p>
<p class="wp-block-paragraph">A website with pages with a higher page speed gets you ranked higher by Google.   </p>
<p></p>
<p class="wp-block-paragraph">Also note that your website page speed also affects your page rank your bounce rate and your bottom line because all of these affect your user experience which Google put a big emphasis on.</p>
<p></p>
<h3 class="wp-block-heading"><strong><br />Mistake #9: You built your website and you never touch it</strong></h3>
<p></p>
<p class="wp-block-paragraph">Lots of coaches build websites and never come back and add any content, or update it on a regular basis.</p>
<p></p>
<p class="wp-block-paragraph">This is a big mistake and a missed opportunity to help you build your business. </p>
<p></p>
<p class="wp-block-paragraph">Owning a website is not a one-and-done marketing task.   Now I&#8217;m not saying that you need to revamp your website every single day, but you do need to make it a point to continually add fresh content to it. </p>
<p></p>
<p class="wp-block-paragraph">You can do this by adding blogs and social content.</p>
<p></p>
<p class="wp-block-paragraph">The best way is to keep adding new fresh content on a weekly basis it&#8217;s not something you need to do every single day but adding a new piece of content to your blog weekly is a good marketing tactic.<br /><br /></p>
<p></p>
<h4 class="wp-block-heading" style="text-align: center;">Here&#8217;s a couple parting thoughts on websites:</h4>
<p></p>
<p class="wp-block-paragraph">Before you start building or revamping your website remember that you should have a good plan in place.</p>
<p></p>
<p class="wp-block-paragraph">If you feel that you can&#8217;t dedicate the time or are unsure about where to start,  then you might want to consider hiring a team that specializes in building websites for your particular niche.</p>
<p></p>
<p class="wp-block-paragraph">When you work with the right team they will know what elements that you need to include in your design and will help guide you quickly to create a website that helps you market your business 24/7.</p>
<p></p>
<p class="wp-block-paragraph">Remember that creating a lead generating and converting website is the is the #1 foundation you should be focusing on first in your online business.</p>
<p></p>
<p class="wp-block-paragraph">If it yours isn’t working for you then we suggest setting up a 30 minute digital strategy session to see how we can help you build one that helps you build your coaching practice.</p>
<p></p>
<p><a><strong>Schedule Your Website Strategy Session Here</strong></a></p>
<p></p>
<p> </p>								</div>
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		<p>The post <a href="https://kristenpoborsky.com/blog/nine-website-development-mistakes/">Nine Website Development Mistakes You Should Never Make</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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		<title>Why you don&#8217;t want to use google to your create content plan</title>
		<link>https://kristenpoborsky.com/blog/why-you-dont-want-to-use-google-to-your-create-content-plan/</link>
					<comments>https://kristenpoborsky.com/blog/why-you-dont-want-to-use-google-to-your-create-content-plan/#respond</comments>
		
		<dc:creator><![CDATA[Kristen Poborsky]]></dc:creator>
		<pubDate>Wed, 27 Mar 2019 08:21:45 +0000</pubDate>
				<category><![CDATA[Article Writing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Articles and Resources]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://kristenpoborsky.com/why-you-dont-want-to-use-google-to-your-create-content-plan/</guid>

					<description><![CDATA[<p>I&#8217;ve helped clients and students plan and create thousands of pieces of content and here&#8217;s why you don&#8217;t want to use google to create your content plan. Yes, I am bullish on having a content plan and not just one that is made up out of your head&#8230;Here’s the deal. When you research your topics [&#8230;]</p>
<p>The post <a href="https://kristenpoborsky.com/blog/why-you-dont-want-to-use-google-to-your-create-content-plan/">Why you don&#8217;t want to use google to your create content plan</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
]]></description>
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<p class="wp-block-paragraph">I&#8217;ve helped clients and students plan and create thousands of pieces of content and here&#8217;s why you don&#8217;t want to use google to create your content plan.</p>

<p class="wp-block-paragraph">Yes, I am bullish on having a content plan and not just one that is made up out of your head&#8230;Here’s the deal.</p>

<p class="wp-block-paragraph">When you research your topics and create content about proven topics whether it is a blog post, a video a podcast or social media post&#8230;you’re gonna get better results!</p>

<p class="wp-block-paragraph">Watch this video where I share a story about how picking the right topic got a single piece of content over 1000+ views in 24 hours.</p>

<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">https://youtu.be/-UM7dhVoaLI</div>
</figure>

<p class="wp-block-paragraph">PLUS&#8230;why you do NOT want to use Google to pick hot topics.</p>

<h2 class="wp-block-heading"> </h2>
<h2 style="text-align: center;"><strong>My favorite content planning tools:</strong></h2>

<p class="wp-block-paragraph">1. Reddit<br />2. Quora<br />3. Buzzsumo</p>

<p class="wp-block-paragraph">If you do anything that will make a BIG difference&#8230;pick your topics for your content carefully.</p>

<p class="wp-block-paragraph">The newest in the latest and the greatest is and you really want to tap into for your content plan&#8230;</p>

<p class="wp-block-paragraph">If you’re ready to join the content creation revolution I am starting&#8230; join my Facebook group big impact content creators.</p>

<p class="wp-block-paragraph">I will show you how to create meaningful content that gets your message out, attracts clients and helps to build your business.</p>
<p> </p>

<p class="wp-block-paragraph"><strong>LINK TO JOIN: </strong> <a href="https://www.facebook.com/groups/bigimpactcontentcreators/">https://www.facebook.com/groups/bigimpactcontentcreators/ </a></p>
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		<p>The post <a href="https://kristenpoborsky.com/blog/why-you-dont-want-to-use-google-to-your-create-content-plan/">Why you don&#8217;t want to use google to your create content plan</a> appeared first on <a href="https://kristenpoborsky.com">Kristen Poborsky.com</a>.</p>
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